Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Value Added : Majalah Ekonomi dan Bisnis
Kurniasih Yunita Sholichah Khusniyatus
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH REALITAS JAMINAN, KUALITAS PELAYANAN YANG DIINTERMEDIASI KEPUASAN MEMBER TERHADAP LOYALITAS MEMBER PADA PRODUK TUPPERWARE Kurniasih Yunita Sholichah Khusniyatus; Suwardi .
Value Added : Majalah Ekonomi dan Bisnis Vol 17, No 2 (2021): Value Added - Manajemen UNIMUS
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1441.297 KB) | DOI: 10.26714/vameb.v17i2.7887

Abstract

ABSTRACTThe purpose of this study was to describe and analyze the effect of realityassurance, service quality mediated by member satisfaction on Member Loyalty onTupperware Products in West Semarang. The population in this study were users ofTupperware products in West Semarang. A total of 120 respondents were used assamples. Data were collected by distributing self-administered questionnaires usingStructural Equation Modeling (SEM) analysis on Amos.This analysis is used to see the direct and indirect effects between variables.The results of this study indicate that the Reality of Guarantee does not have a directinfluence on Member Loyalty. However, Service Quality towards Member Loyaltythrough Member Satisfaction as an intermediary variable. In addition, the results ofthis study indicate that indirectly member satisfaction cannot mediate the reality ofguarantees for member loyalty. Similarly, the quality of service to member loyalty.
Co-Authors