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All Journal Value Added: Majalah Ekonomi & Bisnis Proceeding International Collaborative Conference on Multidisciplinary Science
Diana Yuliani
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Economics, Econometrics & Finance Social Sciences Other

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ANALISIS FAKTOR-FAKTOR OPTIMASI KREDIT TERHADAP KINERJA BANK (Studi Empiris Pada BPR BKK Jawa Tengah Tahun 2011-2013) Diana Yuliani; Suwardi Suwardi
Value Added : Majalah Ekonomi dan Bisnis Vol 12, No 2 (2016): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.441 KB) | DOI: 10.26714/vameb.v12i2.2948

Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh antaravariabel Dana Pihak Ketiga  terhadap Kinerja Bank, menganalisis dan membuktikan bahwa terdapat pengaruh positif antara Komitmen Modal terhadap Kinerja Bank, menganalisis dan membuktikan bahwa terdapat pengaruh positif antara Kolektibilitas Kredit terhadap Kinerja Bank pada BPR BKK Jawa Tengah Tahun 2011-2013. Hasil pengujian hipotesis menunjukkan bahwa Dana Pihak Ketiga  tidak berpengaruh positif terhadap Kinerja Bank, Komitmen Modal berpengaruh positif signifikan terhadap Kinerja Bank, Kolektibilitas Kredit berpengaruh positif signifikan terhadap Kinerja Bank.Kata kunci: Dana Pihak Ketiga, Komitmen Modal, Kolektibilitas Kredit, Kinerja Bank
The Role of Influencers in Mediating the Effects of Online Reviews, Promotional Content, and Price on Consumer Trust and Purchase Decisions: Evidence from TikTok Shop Chimore Indonesia Diana Yuliani
Proceeding International Collaborative Conference on Multidisciplinary Science Vol. 3 No. 1 (2026): June : ICCMS (Proceeding International Collaborative Conference on Multidiscipl
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/iccms.v3i1.257

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior, particularly through platforms such as TikTok Shop. Online reviews, promotional content, competitive pricing, and influencer marketing play essential roles in shaping consumer trust and purchase decisions. Competitive pricing, and influencer marketing, play essential roles in shaping consumer trust and purchase decisions. This study aims to analyze the influence of online reviews, promotional content, and price on consumer trust and purchase decisions, while also examining the mediating role of influencers in these relationships. The research adopts a quantitative approach using a survey method. Data are collected through questionnaires distributed to Generation Z consumers residing in Ungaran who have previously purchased products from Chimore Indonesia through TikTok Shop. The sampling technique applies purposive sampling, while data analysis is conducted using Structural Equation Modeling (SEM) with SmartPLS. The proposed conceptual framework is expected to explain how influencers strengthen consumer confidence in online shopping environments and encourage purchasing decisions. The findings of this study are expected to provide practical implications for business practitioners in designing effective digital marketing strategies and contribute to the development of consumer behavior literature within social commerce platforms.
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