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Peranan Faktor-Faktor Individual dalam Mengembangkan Usaha: Studi Kuantitatif pada Wirausaha Kecil di Salatiga Inggarwati, Komala; Kaudin, Arnold
International Research Journal of Business Studies Vol. 3 No. 2 (2010): August-November 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The enormous number of micro enterprises contributes relatively low to the aggregate economy. This is due to the fact that many small businesses do not grow although it has been run for years. Reluctance to grow may be due to, for instance, the desire to retain ownership or avoidance of loss of satisfaction. This study aims to examine the influence of several individual factors that may affect growth intention. Those factors are the start-up motivation, self-efficacy and risk taking propensity of the business owners. The sample of this study were 50 pedagang kreatif lapangan in Salatiga who are the founder of his/her business. Multiple-regression analyses reveal that start-up motivation and self-efficacy significantly affect growth intention. This means that entrepreneurs who start their business because of some positive reasons and faith have greater intention to grow. The result also indicates that although a micro-entrepreneur has a high degree of risk taking propensity, his/her intention to grow may be low when he/she lacks of neither positive start-up motivation nor a high degree of self-efficacy.