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All Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Psikologi Universitas Gadjah Mada International Journal of Review Management Business and Entrepreneurship
Tina Melinda
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis

 1 
MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT SURABAYA INDUSTRIAL ESTATE RUNGKUT (Persero) Granita Laksita Islami; Tina Melinda
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 3 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i3.1649

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh motivasi dan budaya organisasi terhadap kinerja karyawan PT Surabaya Industrial Estate Rungkut (Persero) di kantor pusat Rungkut. Data yang digunakan adalah melalui pengambilan kuisioner kepada seluruh karyawan PT Surabaya Industrial Estate Rungkut. Sedangkan populasi dalam penelitian yang dilakukan di PT Surabaya Industrial Estate Rungkut adalah seluruh karyawan kantor pusat Rungkut yang berjumlah 139 karyawan sampel yang diambil adalah 97 karyawan. Teknik pengambilan sampel menggunakan metode purposive sampling dan memberi ciri khusus pada sampel yaitu lama masa kerja lebih dari satu tahun. Penelitian ini menggunakan skala Likert. Data dianalisis menggunakan analisis regresi linier berganda. Pengujian pada penelitian ini menggunakan uji instrument yang meliputi uji validitas dan uji reabilitas, uji asumsi klasik yang meliputi uji normalitas, uji heteroskedastisitas dan uji multikolinieritas.Hasil dari penelitian menunjukkan bahwa variabel motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Surabaya Industrial Estate Rungkut dan budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Surabaya Industrial Estate Rungkut. Kata Kunci: motivasi, budaya organisasi dan kinerja karyawan
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE Chyntia Christina Suciawan; Tina Melinda
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2009

Abstract

Fashion development in Indonesia recently develope rapidly. This thing is evidenced by the number of local fashion business that has different value ​​and brand identity. One of the local fashion brands that has unique brand value and identity is baticue. Baticue is fashion business that gives batik nuance in each product. At this time, brand awareness and brand trust are the keys of business success because consumers trust the business so that can increase one's purchase intention. This research is done to find out how important brand awareness and brand trust on purchase intention of baticue consumers is. To get data, therefore the writer distributes questionnaires to 97 respondents that have age criteria of 17 to 26 years old, follow trend development and interested towards product that has batik nuance. In this research, using non-probability sampling method with purposive sampling type that is used for sampling. Data that is obtained will be analyzed using SmartPLS (Partial Least Square) program. The data that is used consists of two, that is, primary data and secondary. Primary data consists of questionnaire result, whereas secondary data from this research is from journal and some other things that are related to research variable. The result of this research proves that brand awareness and brand trust affect positive on purchase intention of Baticue consumers.
Co-Authors - Zulkarnain Chyntia Christina Suciawan Granita Laksita Islami Muhammad Alfathan Yusanura Putra Vica Saputro