Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Business Accounting Review
Kristianto Kevin
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH SERVICE QUALITY TERHADAP COMPETITIVE ADVANTAGE MELALUI STUDENT LOYALTY DAN UNIVERSITY REPUTATION SEBAGAI VARIABEL INTERVENING Kevin, Kristianto
Business Accounting Review Vol 3, No 1 (2015): BUSINESS ACCOUNTING REVIEW
Publisher : Business Accounting Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study is aims to examine the effect of service quality to competitive advantage with student loyalty and university reputation as intervening variables. Data that used in this study are primary data. This study use students from 6 private universities in Surabaya as samples with purposive sampling method. Hypotheses in this study is analyzed using structural equation model (SEM) with SmartPLS 2.0. The result revealed that, service quality significantly affect competitive advantage directly, and indirectly through intervening variables which are university reputation and student loyalty.
PENGARUH SERVICE QUALITY TERHADAP COMPETITIVE ADVANTAGE MELALUI STUDENT LOYALTY DAN UNIVERSITY REPUTATION SEBAGAI VARIABEL INTERVENING Kristianto Kevin
Business Accounting Review Vol 3, No 1 (2015): BUSINESS ACCOUNTING REVIEW
Publisher : Business Accounting Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.669 KB)

Abstract

This study is aims to examine the effect of service quality to competitive advantage with student loyalty and university reputation as intervening variables. Data that used in this study are primary data. This study use students from 6 private universities in Surabaya as samples with purposive sampling method. Hypotheses in this study is analyzed using structural equation model (SEM) with SmartPLS 2.0. The result revealed that, service quality significantly affect competitive advantage directly, and indirectly through intervening variables which are university reputation and student loyalty.
Co-Authors