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Panca Winahyuningsih
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Pengaruh Efektivitas Perputaran Piutang dan Perpustaran Kas terhadap Rentabilitas Ekonomi pada Koperasi Karyawan PT. Djarum Kudus Chanafi Ibrahim; Panca Winahyuningsih; Achmad Thoha
Jurnal Sosial dan Budaya Vol 4, No 2 (2011): Jurnal Sosial dan Budaya
Publisher : Lembaga Penelitian Universitas Muria Kudus

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The main problem in this study were 1) whether there is influence between the effectiveness of economic turnover to profitability in PT.Djarum Employees Cooperative Spirit? 2) whether there is influence between cash turnover effectiveness of economic Profitability on PT.Djarum Employees Cooperative Spirit?The purpose of this study were: 1) to examine the effect of turnover between the effective-ness of economic profitability at PT.Djarum Kudus Employees Cooperative, 2) to examine the effect of cash turnover between the effectiveness of economic profitability at PT.Djarum Kudus Employees Cooperative. Data collection methods used in this study is the documentation. That method of data collection by performing recording based on data obtained from the documents in PT.Djarum Employees Cooperative. With the results of this study as follows. 1.The effectiveness of accounts receivable turnover (X1) proved to have a positive and significant impact on economic profitability (Y) this is indicated from the results of the t test which proved the value of each regression coefficient 7.404 each variable is greater when compared with the value of t 2.920 t count table located in the area rejected (Ho), meaning that zero hypothesis (Ho) is rejected and alternative hypothesis (Ha) accepted. So the hypothesis presented in this study proved that the effectiveness of the accounts receivable turnover has a significant effect on economic profitability variables. 2.Effectiveness of cash turnover (X2) proved to have a positive and significant impact on eco-nomic profitability (Y) this is indicated from the results of the t test which proved the value of each regression coefficient 3.459 each variable is greater when compared with the value of t 2.920 t count table located in the area rejected (Ho), meaning that zero hypothesis (Ho) is rejected and alternative hypothesis (Ha) accepted. So the hypothesis presented in this study proved that the effectiveness of cash turnover has a significant effect on economic profitability variables.
Analisis Faktor-faktor Experiential Marketing yang mempengaruhi Keputusan Pembelian Konsumen terhadap Sepeda Motor Yamaha Mio di Universitas Muria Kudus Panca Winahyuningsih; Fitri Nugraheni; - Istikhomah
Jurnal Sosial dan Budaya Vol 4, No 2 (2011): Jurnal Sosial dan Budaya
Publisher : Lembaga Penelitian Universitas Muria Kudus

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Problem in this study were as follows: Does experiential marketing which consists of a variable Sense, Feel, Think, Act, Relate can influence purchasing decisions partially or multiple of the product Yamaha Mio at the University of Muria Kudus? And which variable has the highest impact in influencing purchasing decisions Yamaha Mio at the University of Muria Kudus? The results of regression analysis is known to have a positive and significant influence between variables Sense, Feel, Think, Act, and Relate partially based on the test results obtained for the variable Sense t test value of 2,317; Feel at 5,238; 2,095 Think; Act of 2,587; for Relate 2,084; and 1,986 greater than at table. This means a partial fifth variable consisted of Sense, Feel, Think, Act, and Relate has a positive and significant influence on purchase decisions Yamaha brand motor cycles are based on the F test results, obtained F tes of 12,047 is greater 2,32 than F table and a significance value of 0.000 is smaller than 0.05. From the results of regression analysis were the variables that have a Feel of greater influence than other variables, while its influence is jointly significant and positive influence on purchase decision variables, with contribution of 63,6 % and other variables beyond the study of 35,4 %.
Co-Authors - Istikhomah Achmad Thoha Chanafi Ibrahim Fitri Nugraheni