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Eliza Nurul Kharitsah
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ANALISIS PENGARUH MARKETING PUBLIC RELATION DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PUPUK PHONSKA BERSUBSIDI PT. PETROKIMIA GRESIK ( Studi di Kabupaten Sragen ) Eliza Nurul Kharitsah
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study  aims to analyze the influence of  Marketing and Public  Relations  and  Sales Promotion on purchasing decisions Phonska  subsidized  fertilizer PT. Petrokimia Gresik  in Sragen.  To find out how much influence the dependent variable (buying decisions) to the independent variables (Marketing Public Relation and Sales Promotion) used regression analysis with analytical methods test t and f.  This study uses a sample of 100 farmer that use Phonska  Phonska  subsidized  fertilizer  PT.  Petrokimia Gresik  .  While sampling using purposive sampling techniques. The results of studies using multiple linear regression analysis, showed that simultaneous variable  Marketing Public Relation  (X1) and  Sales Promotion  (X2) has a significant influence on buying decisions  (Y). While partial, variable Marketing Public Relation  and  Sales Promotion  showed a significant effect on  decision buying consumen. Keyword : Marketing Public Relation, Sales Promotion, Decision Buying
ANALISIS PENGARUH MARKETING PUBLIC RELATION DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PUPUK PHONSKA BERSUBSIDI PT. PETROKIMIA GRESIK ( Studi di Kabupaten Sragen ) Kharitsah, Eliza Nurul
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study  aims to analyze the influence of  Marketing and Public  Relations  and  Sales Promotion on purchasing decisions Phonska  subsidized  fertilizer PT. Petrokimia Gresik  in Sragen.  To find out how much influence the dependent variable (buying decisions) to the independent variables (Marketing Public Relation and Sales Promotion) used regression analysis with analytical methods test t and f.  This study uses a sample of 100 farmer that use Phonska  Phonska  subsidized  fertilizer  PT.  Petrokimia Gresik  .  While sampling using purposive sampling techniques. The results of studies using multiple linear regression analysis, showed that simultaneous variable  Marketing Public Relation  (X1) and  Sales Promotion  (X2) has a significant influence on buying decisions  (Y). While partial, variable Marketing Public Relation  and  Sales Promotion  showed a significant effect on  decision buying consumen. Keyword : Marketing Public Relation, Sales Promotion, Decision Buying
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