Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen
Rosswidjajani Rosswidjajani
University of Merdeka Malang
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
HUBUNGAN BAURAN PEMASARAN DENGAN KEPUASAN KONSUMEN I Gusti Bagus Susila; Rosswidjajani Rosswidjajani; Anandhayu Mahatma Ratri
Jurnal Bisnis dan Manajemen Vol 4, No 2 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 2 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.426 KB) | DOI: 10.26905/jbm.v4i2.1698

Abstract

Consumer satisfaction is a strategic aspect that must be created by marketers through the strategy it has set. Consumer satisfaction has a positive impact on the company's survival, because customer satisfaction can create a customer loyalty to the company or create a positive word-of-mouth relationship.Population in this research is consumer cafe Grow Malang counted 40 respondent by using non-probabillity sampling (saturated sampling). The method in this research is quantitative and descriptive research. Data that has met valitidas test and reliability, then through spearman rho analysis can be seen the following results; a) Product (X1) has a value of -0.57 which means having a very weak relationship with customer satisfaction, b) Price (X2) has a value of 0.463 which means the relationship price with consumer satisfaction is strong enough, c) Place (X3) has a value of 0.121, which means a place relationship with poor consumer satisfaction, d) Promotion (X4) has a value of -0.162, which means the relationship of promotion with consumer satisfaction is very weak. DOI : https://doi.org/10.26905/jbm.v4i2.1698
Co-Authors I Gusti Bagus Susila