Sufrotun Khasanah
Jurusan Teknik Kimia, Fakultas Teknik, Universitas Wahid Hasyim Jl. Menoreh Tengah X/22, Sampangan, Semarang 50236

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Reading the Smoked Fish MSME Market Competition Map Through Analysis of Porter's Five Forces of Perception Apriliyanto, Yohandika Tri; Khasanah, Sufrotun; Ashidik, Beta Arya
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.11886

Abstract

Fisheries are a superior commodity and are still a favorite on the world market. Processed seafood that is quite interesting to discuss is smoked fish. The smoking activity itself provides several benefits, including: providing a preservation effect on fish meat, improving the taste of fish, and utilizing excess catches during the abundant fishing season. In the journey of Smoked Fish UMKM, of course there are various obstacles faced, including decreased turnover, lack of technological capabilities and marketing networks. Porter's Five Forces can be used to identify industry-specific competitive strategies for businesses. For Jrakahpayung smoked fish MSMEs to overcome the challenging competitive environment, competitive strategy planning is very helpful. Based on the analysis, Jrakahpayung smoked fish MSMEs are not too affected by the threats posed by business competitors because there are only a few comparable MSMEs. However, because the quality of the raw materials used must always be maintained so that consumers are loyal to Jrakahpayung smoked fish products, the threat to buyers and suppliers is quite high. On the other hand, consumer purchasing power automatically decreases if suppliers do not provide high quality raw materials. The total value of the threat of new entrants is 2.4 medium, the bargaining power of buyers is 3.5 high, the threat of substitutes is 1.9 low, the bargaining power of suppliers is 4.8 high, competition between existing competitors is 2.4 medium.
From Waste To Wealth: Pengolahan Limbah tongkol Jagung Menjadi Media Budidaya Jamur Tiram untuk mendukung Ekonomi Hijau Nugroho, Mahfud; Khasanah, Sufrotun; Afiatan, Arbina Satria; Astuti, Fitria Yuni; Iza, Uli Maghfirotul
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.34772

Abstract

The high productivity of corn in Kendal Regency produces a large amount of waste that has not been optimally utilized. Therefore, appropriate technology needs to be applied to convert corn cobs into a growing medium for oyster mushrooms. Oyster mushrooms were chosen because they are among the most popular edible mushrooms in society and have relatively stable market prices, making them suitable for cultivation. The purpose of this program is to improve the knowledge and skills of the Sekandang Farmers Group in producing oyster mushroom growing media using corn cob waste. The method used in this community service activity involves both theoretical and practical training, including corn cob grinding, mixing with rice bran and lime, sterilization using a steamer machine, seeding, as well as basic financial management and marketing strategies (both online and offline). The results of the program, based on interviews and pre-test and post-test evaluations, show a significant increase in participants’ scores, indicating improved knowledge and skills among the farmers. In addition, participants demonstrated high enthusiasm and active participation during the practical sessions. In conclusion, this training successfully enhanced the farmers’ ability to utilize corn cob waste as an effective growing medium for oyster mushrooms, thereby supporting the improvement of their economic welfare.