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All Journal Kinerja Journal of Indonesian Economy and Business
M.F. Shellyana Junaedi
Universitas Atma Jaya Yogyakarta
Economics, Econometrics & Finance

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ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL M.F. Shellyana Junaedi
KINERJA Vol. 7 No. 2 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i2.791

Abstract

This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic
BERWAWASAN LINGKUNGAN DI INDONESIA: STUDI PERBANDINGAN KOTA METROPOLITAN DAN NON METROPOLITAN M.F. Shellyana Junaedi
Journal of Indonesian Economy and Business (JIEB) Vol 21, No 4 (2006): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.248 KB) | DOI: 10.22146/jieb.6513

Abstract

This study examined the model development causal that can predict the greenconsumer behavior on organic food as green product. This study tested the influenceof values orientation on environmental consciousness. This study also explained theeffect of ecological knowledge, ecological affect, premium price and environmentconsciousness on green purchase intention. The role of domicile area as moderatingvariables on the causal model development. The analysis of 723 respondents all ofthose are people who influence and purchase their daily food. The result, based onpath analysis using multi group structural equation modeling, indicated that themodel tested had an acceptable fit. The idea implied in this research will be muchhelp in resolving problem and decision making, connected to reinforce the greenJurnal Ekonomi dan Bisnis Indonesia, Vol 21 No.4 Tahun 2006purchasing.Keywords: green consumer behavior, organic food, domicile area
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