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All Journal Kinerja Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Manajemen Strategi dan Aplikasi Bisnis
Arief Widodo
Univesitas Kristen Satya Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Driving and Inhibiting Factors of Branchless Banking Technology Adoption in Rural Community Rosaly Franksiska; Yenny Purwati; Paskah Ika Nugroho; Arief Widodo
KINERJA Vol. 21 No. 1 (2017): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v21i1.1033

Abstract

This research is aimed to understand the perception of rural people toward Branchless Banking and to explore the factors that encourage them to adopt Branchless Banking technology in Indonesian context. Innovation diffusion theory was used in this research. Variables consisted of relative advantage, compatibility, complexity, trialability, and observability used to explore the perception of rural people toward Branchless Banking. Questionnaires were distributed to people in Kuncen village, Salatiga Indonesia. We found that relative advantage and complexity are factors that drive Kuncen village people to adopt Branchless Banking. Thus, compatibility, trialability, and observability are the inhibitors for Branchless Banking adoption.Keywords: Branchless Banking, mobile payment systems, technology adoption, financial inclusion
Green marketing and purchase intention of green product: The role of environmental awareness Krisdayanti Krisdayanti; Arief Widodo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.588

Abstract

Along with the development of people's lifestyles, the concept of environmental awareness has now become part of their daily lives. For this reason, it is necessary to know the effect of green marketing on purchase intention in a green label tissue with environmental awareness as a moderation. This study uses a quantitative method by distributing questionnaires with Google Forms to 175 respondents, which are then analyzed using Moderate Analysis Regression (MRA). The results of hypothesis testing indicate that green marketing has a positive effect on purchase intention, and the consequences of the second hypothesis test indicate that environmental awareness strengthens the influence of green marketing on the customers' purchase intention. The implications of this research can provide input for companies that want to increase purchase intention of products with a green marketing strategy.
Pengaruh Celebrity Influencer dan Non Celebrity Influencer Terhadap Keputusan Pembelian Produk Skincare Somethinc Patricia Julia Monica Wondal; Arief Widodo
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 3 : Al Qalam (Mei 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i3.2162

Abstract

Pemasaran di media sosial saat ini sudah menjadi suatu keharusan bagi perusahaan sehingga influencer mempunyai pengaruh yang cukup besar untuk keberhasilan promosi suatu produk, sehingga penentuan jenis Influencer yang akan digunakan merupakan keputusan yang penting bagi perusahaan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity influencer dan non celebrity influencer terhadap keputusan pembelian konsumen. Produk yang akan diteliti adalah skincare dengan merk Somethinc karena untuk produk-produk perawatan seperti ini biasanya influencer mempunyai pengaruh yang cukup besar terhadap keputusan pembelian. Penelitian ini menggunakan metode purposive sampling dan melibatkan 100 orang responden yang pernah melihat review produk Somethinc oleh Aurel Hermansyah dan Jang Hansol. Pengumpulan data akan dilakukan dengan menyebarkan Google form secara online, pertanyaan-pertanyaan akan diukur dengan menggunakan skala likert dan kemudian akan dianalisis menggunakan statistik deskriptif kuantitatif dengan regresi berganda. Hasil penelitian menunjukkan bahwa celebrity influencer dan non celebrity influencer berpengaruh terhadap keputusan pembelian produk Skincare Somethinc. Non celebrity influencer lebih berpengaruh terhadap keputusan pembelian produk Skincare Somethinc dibanding celebrity influencer
Co-Authors Eko Suseno HR Matruty Feliatra Krisdayanti Krisdayanti Patricia Julia Monica Wondal Supramono Theresia Woro Damayanti Yayi Suryo Prabandari