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All Journal Kinerja Benefit: Jurnal Manajemen dan Bisnis
M.F. Shellyana Junaedi
Fakultas Ekonomi Universitas Atma Jaya Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH GENDER SEBAGAI PEMODERASI PENGEMBANGAN MODEL PERILAKU KONSUMEN HIJAU DI INDONESIA M.F. Shellyana Junaedi
KINERJA Vol. 12 No. 1 (2008): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v12i1.1388

Abstract

This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environmental consciousness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention. The role of gender as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing.Keywords: green consumer, attitude, behavior, organic food, gender
PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN M.F. Shellyana Junaedi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1210

Abstract

This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.
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