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All Journal Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Muhammad Najih Farihanto
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Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Organisasi dalam Penanaman Budaya Organisasi di Seminari Tinggi Santo Paulus Yogyakarta Muhammad Najih Farihanto
Jurnal ILMU KOMUNIKASI Vol. 10 No. 2 (2013)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.344 KB) | DOI: 10.24002/jik.v10i2.352

Abstract

Abstract: Organizational culture is not just a relative habit or moderate behavior, but rather as a unique characteristic of an organization. Organizational culture is a metaphor to depict norms, feelings, and activity patterns of a group as well as a communication climate rooted from a set of same norms. St. Paul Seminary is an institution that educates diocesan priests or pastors candidates. This study is based on case study and using interviews, document searches and direct observation in the data collection. The results show that the organizational communication applied in St. Paul’s Seminary is both vertical and horizontal.Abstrak: Budaya organisasi bukan sekedar kebiasaan relatif atau perilaku rata-rata (moderate behavior), melainkan sebagai karateristik unik suatu organisasi. Budaya organisasi merupakan metafora untuk menggambarkan norma, perasaan, dan pola-pola aktivitas suatu kelompok serta merupakan iklim komunikasi yang berakar pada seperangkat norma yang sama. Seminari Tinggi Santo Paulus adalah lembaga pendidikan yang mencetak calon-calon imam diosesan atau pastor. Studi ini berdasarkan pada studi kasus dan menggunakan wawancara, penelusuran dokumen dan observasi langsung dalam pengumpulan data. Hasil yang diperoleh memperlihatkan bahwa komunikasi organisasi yang diterapkan di Seminari Tinggi Santo Paulus bersifat vertikal dan horisontal.
Karunia Resort's Efforts in Environmental Conservation Natural Surroundings Hansa Sasqia Nabella; Muhammad Najih Farihanto
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Environmental sustainability is one of the things that needs to be preserved and also its balance. Without a sustainable environment, the earth will be far from healthy and disasters will come by themselves. Karunia Resort is one of the resorts in Sleman, Yogyakarta. As a resort that has a natural and traditional concept, Karunia Resort must participate in the preservation of the surrounding environment. This research aims to find out the efforts of Karunia resort in preserving the surrounding nature. The method that researchers use is a qualitative method with a descriptive approach, namely data collected in the form of words, sentences, or images that have meaning and can produce a deeper understanding. The result of the study the theory used by researchers is the SMCR theory which has 4 elements, namely source (the source of information or communicator who plays a role is Mr. Haris Al-Haq as the director of Karunia Resort), message (the message conveyed is an appeal to always protect the environment), channel (the media used by Karunia resort in the persuasive communication process is printed media in the form of posters as well as social media Instagram, WhatssApp, and also Facebook), and receiver (the person who is the target of this persuasive communication is the employees, the surrounding community and also the resort visitors). Karunia resort also strives for several things including the provision of many trash cans, providing counseling to employees, utilizing media to facilitate persuasive communication, and resort governance.
The Integrated Marketing Communication Strategy to Increase the Number of Students at Madrasah Tsanawiyah Muhammadiyah Gedongtengen Using Digital Platforms Isninda Nur Hanifa Arisetia; Muhammad Najih Farihanto
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research focuses on the problem of marketing communication strategies carried out by Madrasah Tsanawiyah Muhammadiyah Gedongtengen in increasing the number of students. This madrasah has a limited number of students, and in the last four years, it has been proven that the number of students has decreased. The method used in this research is a qualitative descriptive method, and data collection techniques are carried out by researchers through interviews, documentation, and observation. Madrasah Tsanawiyah Muhammadiyah Gedongtengen implements a direct marketing strategy and conducts promotions through several digital platforms. Factors influencing the increase in student numbers are the promotion of discounts on school fees and the use of digital platforms. The research results show that Madrasah Tsanawiyah Muhammadiyah Gedongtengen uses all elements of the Integrated Marketing Communication theory to increase the number of students. In conclusion, the most effective strategy is word-of-mouth marketing, and promotions are carried out on several digital platforms.
Co-Authors Hansa Sasqia Nabella Isninda Nur Hanifa Arisetia