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All Journal Jurnal Wira Ekonomi Mikroskil Musamus Journal of Business & Management
Sari Mariahma Nova Sipayung
STMIK LOGIKA MEDAN
Economics, Econometrics & Finance

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Analisis Strategi Bisnis pada Kedai Kopi Aceh Kuphi Medan Sari Mariahma Nova Sipayung
Jurnal Wira Ekonomi Mikroskil Vol 11, No 2 (2021): Volume 11 Nomor 2 Edisi Oktober 2021
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v11i2.785

Abstract

Coffee is one of the drinks that many people use to relax. Coffee shop is one of places to enjoy it. Aceh Kuphi is one of coffee shops in Medan city whose main product is coffee drinks from Aceh Gayo. The purpose of this research is to identify and analyze existing business strategies at the Aceh Kuphi coffee shop. This study uses a qualitative research type with a descriptive approach and the sampling uses purposive sampling. The research method used is a qualitative descriptive analysis method with SWOT analysis. The data collection techniques used were in-depth interviews, observation, and documentation. The result show that Aceh Kuphi coffee shop is in quadrant 1, where the coffee shop is in a very profitable situation. The recommended strategy from these quadrant is the Progressive strategy. The results of the SWOT matrix obtained an SO strategy with developing a marketing strategy using technology. WO strategy can maximize online media to promote products, ST strategy to maintain product quality and service quality to create customer loyalty and WT strategy to maintain price.
Analisis Lingkungan Internal Dan Eksternal Pada Bisnis Advertising CV. Nabila Advertising Sari Mariahma Nova Sipayung
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4700

Abstract

This study aims to examine, describe and analyze the internal and external environment in the advertising business of CV. Nabila Advertising. This type of research is qualitative research with a descriptive approach using primary and secondary data sources. This study focused on internal factors with SWOT analysis (Strength, Weakness, Opportunities, Threat) and external factors with PEST (Political, Economic, Social, Technology) analysis. Data collection techniques are in-depth interviews, observation, and documentation. From the SWOT analysis, the resulting SWOT quadrant position is in quadrant II, which means the company has strength but faces external threats. The strategy that must be applied is to use strength to take advantage of long-term opportunities with a diversification strategy (product/service). Meanwhile, from the PEST analysis, we get a big picture of external influences that are important and affect the company so that the company can be better prepared to face the threats and dangers faced.
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