Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Wira Ekonomi Mikroskil Musamus Journal of Business & Management
Sari Mariahma Nova Sipayung
STMIK LOGIKA MEDAN
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Musamus Journal of Business

 1 
Analisis Lingkungan Internal Dan Eksternal Pada Bisnis Advertising CV. Nabila Advertising Sari Mariahma Nova Sipayung
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4700

Abstract

This study aims to examine, describe and analyze the internal and external environment in the advertising business of CV. Nabila Advertising. This type of research is qualitative research with a descriptive approach using primary and secondary data sources. This study focused on internal factors with SWOT analysis (Strength, Weakness, Opportunities, Threat) and external factors with PEST (Political, Economic, Social, Technology) analysis. Data collection techniques are in-depth interviews, observation, and documentation. From the SWOT analysis, the resulting SWOT quadrant position is in quadrant II, which means the company has strength but faces external threats. The strategy that must be applied is to use strength to take advantage of long-term opportunities with a diversification strategy (product/service). Meanwhile, from the PEST analysis, we get a big picture of external influences that are important and affect the company so that the company can be better prepared to face the threats and dangers faced.
Co-Authors