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All Journal Jurnal Informatika GIAT: Teknologi untuk Masyarakat
Y P Wibisono
Universitas Atma Jaya Yogyakarta
Computer Science & IT Engineering Social Sciences Other

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Information technology performance measurement and improvement recommendation in Indonesian retail company S W Perangin-angin; C H Primasari; Y P Wibisono
Jurnal Informatika Vol 15, No 3 (2021): September 2021
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jifo.v15i3.a23495

Abstract

Information technology should work according to the needs and provide added value to the business. If the application of information technology does not provide added value to the business, information technology will only become a burden for the company. Therefore, it is necessary to measure performance to see to what extent the application of IT can support business processes and provide added value. This paper provides measurements and recommendations on IT governance in one of leading retail company in Indonesia. This research used descriptive quantitative research methods and IT Balanced Scorecard method that can provide an overview of IT performance in an organization based on four perspectives, such as Corporate Contribution, Customer Orientation, Operational Improvement, and Future Orientation. Based on the results of the analysis and measurement, the overall IT performance score was 62.64% where the score is in the “Moderate” category. The company contribution perspective got a score of 68.50%, the user orientation perspective was 63.00%, the operational improvement perspective was 62.06%, and the future orientation perspective was 57.44%. Several recommendations were constructed based on the consideration of the KPI value that must be improved. This can be a guide for other retail companies in formulating policies related to IT governance and enriching research in the field of IT performance measurement.
Pemanfaatan Media Sosial Instagram sebagai Media Promosi untuk Meningkatkan Engagement Pada Kedai Bintoro Kopi Novianto; Y H Suprianto; R A P Singgih; Jonathan; A H Gunadi; Y P Wibisono
GIAT : Teknologi untuk Masyarakat Vol. 1 No. 2 (2022): November 2022
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.988 KB) | DOI: 10.24002/giat.v1i2.5975

Abstract

Perkembangan teknologi berkembang sangat pesat dalam beberapa tahun belakangan ini terutama pada media sosial. Salah satu media sosial yang paling banyak digunakan adalah Instagram. Biasanya Instagram digunakan untuk media promosi para pemilik bisnis, baik perusahaan maupun UKM. Salah satu UKM yang menggunakan Instagram sebagai media promosi adalah Kedai Kopi Binkop. Akan tetapi promosi Binkop masih kurang maksimal dari segi desain dan konsistensi. Untuk mengatasi masalah tersebut, diperlukan pelatihan dalam penggunaan media sosial untuk promosi. Pelatihan dilaksanakan sebanyak lima sesi yaitu pelatihan teori desain dan marketing, pelatihan pengaplikasian dan tiga sesi pendampingan. Dari pelatihan ini kedai Kopi Binkop menghasilkan tiga unggahan IG Story dan empat IG Feed. Terlihat dari statistik Insight Instagram Binkop bahwa terdapat kenaikan yang signifikan pada akun yang dijangkau dan akun yang berinteraksi setelah diadakannya pelatihan.
Co-Authors A H Gunadi C H Primasari Jonathan Novianto R A P Singgih S W Perangin-angin Y H Suprianto