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PENGARUH ONLINE FLOW ELEMENTS DAN KEPUASAN PADA PENGALAMAN BELANJA HEDONIS DAN UTILITARIAN: STUDI KASUS PADA SOCIAL COMMERCE Hidayati, Lukluk Atul; Purwantini, Anissa Hakim
Optimum: Jurnal Ekonomi dan Pembangunan Vol 7, No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.011 KB) | DOI: 10.12928/optimum.v7i2.7914

Abstract

This study examined the relationship between online flow elements on hedonic and utilitarian online shopping experience and its influence on the satisfaction that later influenced the social commerce intention. The research sample using purposive sampling method of social media users who ever search information and purchase online through social media as Facebook, Instagram, Twitter or Path. The results of this study indicate that arousal, challenge and time distortion have positive effect on hedonic online shopping experience, whereas telepresence haven’t significant effect. Importance, interactivity and skill positively influence utilitarian online shopping experience, while the control has no effect. Utilitarian shopping experience influence satisfaction, whereas no significant effect on hedonic shopping experience. Satisfaction positively influence repurchase intention in social commerce.
PENGARUH ONLINE FLOW ELEMENTS DAN KEPUASAN PADA PENGALAMAN BELANJA HEDONIS DAN UTILITARIAN: STUDI KASUS PADA SOCIAL COMMERCE Lukluk Atul Hidayati; Anissa Hakim Purwantini
Optimum: Jurnal Ekonomi dan Pembangunan Vol 7, No 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.011 KB) | DOI: 10.12928/optimum.v7i2.7914

Abstract

This study examined the relationship between online flow elements on hedonic and utilitarian online shopping experience and its influence on the satisfaction that later influenced the social commerce intention. The research sample using purposive sampling method of social media users who ever search information and purchase online through social media as Facebook, Instagram, Twitter or Path. The results of this study indicate that arousal, challenge and time distortion have positive effect on hedonic online shopping experience, whereas telepresence haven’t significant effect. Importance, interactivity and skill positively influence utilitarian online shopping experience, while the control has no effect. Utilitarian shopping experience influence satisfaction, whereas no significant effect on hedonic shopping experience. Satisfaction positively influence repurchase intention in social commerce.
Peran Ganda dan Kelelahan Emosional terhadap Komitmen Organisasi dengan Kepuasan Kerja sebagai Variabel Mediasi pada Karyawati CV Nika Indonesia Khulub Tanwirul; LukLuk Atul Hidayati
Jurnal Maksipreneur Vol 2, No 1 (2012)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.791 KB) | DOI: 10.30588/jmp.v2i1.77

Abstract

This study aims to determine the effect of directly and indirectly influence the effect of the dual role and emotional exhaustion to organizational commitment with job satisfaction as a mediating variable. The data was collected using a total sampling, the respondents as many as 30 people. The analytical method used is path analysis. Results of the study that states there is a direct effect of the dual role to organizational commitment is not evident, while the indirect effect of the dual role to organizational commitment through the mediation of job satisfaction is evident. The direct effect on emotional exhaustion to organizational commitment is not evident and there is an indirect effect of emotional exhaustion to organizational commitment through the mediation of job satisfaction is an evident.
Covid-19 vaccination with RST Dr. Soedjono Magelang Luk Luk Atul Hidayati; Agung Setyabudi; Diana Sri Kurniawati; Septiana Isca Sari; Firman Dwi Cahyo; Naura Nazihah
Community Empowerment Vol 7 No 6 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.835 KB) | DOI: 10.31603/ce.6517

Abstract

To stop the spread of Covid-19 in the Magelang City region, the vaccination raid action was conducted with RST Dr. Soejdono Magelang. This activity begins in September and runs through December 2021. In the Magelang region, vaccination campaigns aimed at the general public are conducted all around the city. Additionally, RST. Dr. Soedjono delivered a vaccine holder to the hospital with a group of Unimma volunteers. The purpose of this vaccination campaign is to stop Covid-19 from spreading and to spread vaccination against it throughout the Magelang Regency. Data entry, vaccine injection, and vaccination card printing are the tasks completed. The results of this vaccination activity are expected to be able to break the chain of the spread of COVID-19 and facilitate services to the public in getting vaccines.
Pengaruh Brand Identity, Motivasi Terhadap Keputusan Menginap Dengan Religiusitas Sebagai Variabel Moderasi Pada Hotel Syariah Padyan Farhaani Yadhaningrum; Lukluk Atul Hidayati
Borobudur Management Review Vol 1 No 2 (2021): Vol 1 No: 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.338 KB) | DOI: 10.31603/bmar.v1i2.5869

Abstract

This,study aims to determine the effect of brand identity and motivation with religiosity as a moderating variable on,thedecision to stay,at a sharia hotel. This study was conducted looking at the phenomenon of gap and gap research, which shows inconsistencies resulting from previous studies. The population of this study amounted to 100 respondents who are people who have stayed at sharia hotels. Samples were taken using the quota sampling method as a determinant of the number of respondents who had stayed at sharia hotels. The sample taken is people who have stayed at sharia hotels. The data in this study are primary data, namely data obtained by distributing questionnaires through google form. The questionnaires obtained were 100 and processed were 100 questionnaires. The method used in data analysis is Moderate Analysis Regression (MRA). The results of the study stated that the brand identity and motivation variables had a positive and significant effect on the decision to stay. After being moderated by religiosity, the brand identity variable has no effect on the decision to stay. Likewise, religiosity cannot moderate the influence,of motivation on the decision to stay. This research is not perfect, there are still limitations faced by the author, such as; The scale of this study is still small, the results of the data are still subjective because there is no deepening, and also the limitations of reference sources.
Pengaruh Locus Of Control Dan Stress Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Empiris Pada Karyawan Pabrik PT. Tambi) Tusiana Diyan Pratiwi; Luk luk Atul Hidayati; Muhdiyanto Muhdiyanto
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6912

Abstract

This study aims to examine and analyze the effect of locus of control, work stress on employee performance with job satisfaction as a mediating variable at PT. Tambi factory employees, Wonosobo Regency. The research method is quantitative, by distributing questionnaires as a data source, and the sampling technique is purposive sampling. The number of samples studied was 100 employees with the criteria of having a working period of one year or more, and being at least 18 years old. The analytical instrument used is multiple regression with the help of SPSS 20.0. The results show that locus of control has a positive and significant effect on performance, job stress has a negative and significant effect on performance, and has a positive and significant effect on job satisfaction, job stress has a negative and significant effect on job satisfaction, job satisfaction mediates locus of control on performance, and job satisfaction mediates work stress on performance.
Pengaruh Kemampuan Kerja, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan (Studi Empiris pada Puskesamas Kecamatan Candimulyo) Laela Novianti Dewi; Dahli Suhaeli; Lukluk Atul Hidayati
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.7656

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Kemampuan Kerja, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan. Populasi dalam penelitian ini yaitu seluruh karyawan Puskesmas Kecamatan Candimulyo, baik Puskesmas Utama maupun Puskesmas Pembantu. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 73 responden. Teknik pengambilan sampel yaitu dengan sampling jenuh. Alat analisis data yang digunakan pada penelitian ini yaitu regresi linier berganda, pengujian instrument, koefisien determinasi, dan uji hipotesis dengan berbantu program IBM SPSS 22 for windows. Hasil penelitian menunjukkan bahwa variabel kemampuan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,000 (<0,05). Variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,047 (<0,05). Variabel disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,045 (<0,05). Hal ini menunjukkan bahwa kemampuan kerja, motivasi kerja, dan disiplin kerja secara bersama-sama mempengaruhi kinerja karyawan Puskesmas Kecamatan Candimulyo.
The Effect of The Brand Image, Advertising and Social Media Marketing on Purchase Decisions Mafida Zaenati; Luk Luk Atul Hidayati; Marlina Kurnia
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.166

Abstract

This study aims to examine the effect of brand image, advertising and social media marketing on purchasing decisions. The sample of this research is the general public who have purchased a Honda motorcycle consumer in Temanggung regency. The sampling method used quota sampling with a sample size of 100 respondents. The analysis tool used is multiple linear regression with the help of the SPSS version 25.0 program. The result of this study indicates that positive and simultaneously effect on brand image, advertising and social media marketing on purchasing decisions. Partially, brand image and advertising have postive and significantly effect on purchasing decisions, but social media marketing has no effect on purchasing decisions.
The Influence of Price and Product Quality on Repurchase Decision with Consumer Satisfaction as a Mediation Variable Erick Prafitra Aldiki; Luk Luk Atul Hidayati; Friztina Anisa
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.168

Abstract

The purpose of this study was to determine the relationship between price and product quality on repurchase decisions with consumer satisfaction as a mediating variable. The sample used in this study were consumers at Dam Coffee House & Eatery, Magelang Regency. The sampling method is Accidental Sampling with 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results show that price has a positive effect on repurchase decisions, product quality has a positive effect on repurchase decisions, price has a positive effect on consumer satisfaction, product quality has a negative effect on consumer satisfaction, consumer satisfaction has a positive effect on repurchase decisions, consumer satisfaction mediates the relationship between price and repurchase decisions, consumer satisfaction mediates the relationship between product quality and repurchase decisions.
Optimizing youth potential in Kwarasan Village, Magelang Regency Luk Luk Atul Hidayati; Naufal Afiq Nur Aziz; Zulkarnain Fahmi Haris; Brenabyan Lafaredo Rakharisto; Alma Firriyal Rahman; Evi Ayu Anggraeni
Community Empowerment Vol 8 No 8 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.6886

Abstract

Empowerment is an activity that is sustainable, dynamic, and synergistically encourages the involvement of all existing potentials in an evolutionary manner. The lack of knowledge and skills of young people of productive age makes them less empowered in village development. This moved the Unimma PPMT team to hold outreach and training to improve the soft skills of young people. Activities are directed at involving youth as drivers of change who have social, religious and technological abilities. The implementation method used is participatory rural appraisal (PRA) which is divided into 3 stages, namely socialization, training and mentoring as well as monitoring. The results obtained are an increase in youth productivity in; 1) social ability which is shown by the ability to adapt to the environment, attitudes in respecting others and having responsibility, 2) mental and spiritual ability which is shown in behavior in the values of worship and behaving according to norms and religion, and 3) economic ability that is demonstrated by the ability to market bamboo products using technology.