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All Journal Optimum : Jurnal Ekonomi dan Pembangunan ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Pengaruh Brand Awareness, Kualitas Produk dan Harga Terhadap Keputusan Pembelian MCCafe Cindy Andriani; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this study to understand the effect of brand awareness, product quality and price towards the purchase decision of McCafe coffee.This study uses a quantitative approach. Data was collected by distributing questionnaires using a Likert scale to measure each statement. Samples were taken as many as 160 respondents using non- probability sampling method with the kriteria that knows then consume McCafe coffee and this research uses validity test, reliability test, classic assumption test, multiple linear regression and hypothesis test with the help of SPSS 20 program. The result of this hipotesis test shows that brand awareness has effect to purchase decision, product quality has effect to purchasing decision, price has effect to purchase decision, and also simultaneously brand awareness, product quality and price on purchase decision at McCafe.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Konsumen Pengguna Layanan Grabbike di Kota Harapan Indah Bekasi Charles Aditya Sunaryo; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of service quality on customer satisfaction, the effect of promotion on customer satisfaction and the simultaneous influence of service quality and promotion on customer satisfaction of GrabBike service users in the city of Harapan Indah Bekasi. This research method is quantitative and the data collection process is done by giving a questionnaire. The population in this study are people who live in the city of Harapan Indah Bekasi. The sample was determined by purposive sampling technique and the research sample was 135 respondents. The analysis in the study was carried out using multiple regression techniques with the help of the SPSS version 25 program. The results of the study concluded that service quality variables had an effect on customer satisfaction, promotion variables had an effect on customer satisfaction and simultaneously service quality variables and promotion variables had an effect on customer satisfaction by 62.4 % and the remaining 37.6% is influenced by other variables not found in the study.
Pentingnya Membangun Ekonomi Kreatif di Era Pandemi Siti Ruhana Dara; Mariah; Vina Meliana
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i1.226

Abstract

The creative economy in Indonesia is the focus of serious economic development In the midst of the Covid-19 pandemic, entrepreneurs are required to be able to survive and capture business opportunities in the creative industry sectors. Indonesia initiated a UN resolution regarding the progress of the world's creative economy, literacy on the creative economy and creative industries can be started from the high school level so that they understand when they will decide to choose a creative industry study program at one of the universities. And also understand that creative development of ideas and talents can be carried out and developed for promising businesses in today's era. Seminars and consultations are methods that are carried out on community service techniques at PAX Patriae High School via online, so that students know about the creative economy and its development in Indonesia and know the 17 sectors in the creative industry that can be developed, know the impact of covid on the business sector and realize the importance of building a creative economy in the midst of a pandemic.
Co-Authors Charles Aditya Sunaryo Cindy Andriani Dendy Irawan Diyan Lestari Jepri Antoni Julio Intan Thomas Mariah Miftahul Jannah Nabila Elyana Putri Nikolas Isnawan Ratnasari Rudy Pieter Siti Ruhana Dara Verdy Setiady