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All Journal Jurnal Ilmiah Ranggagading (JIR) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi
Sujana Sujana
Sekolah Tinggi Ilmu Ekonomi Kesatuan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Karakteristik Individu dan Faktor Psikologis Terhadap Keputusan Pembelian Konsumen pada Produk Blackberry Sujana Sujana; Cindy Ekaputi Sim
Jurnal Ilmiah Akuntansi dan Manajemen Ranggagading Vol 12 No 2 (2012)
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.724 KB)

Abstract

Cellular telephone as a communication tool that is easy to use and attractive is more and more widely circulated among the people. Consumers have many alternatives in determining the type of phone that will be used. In that case, comsumers’ behaviour plays an important role because purchasing decision depends on it. Consumers may respond to the effect which changes their mind in determining purchasing decision in the last minutes. Consumers’ behaviour is influenced by cultural factors, personal factors (individual characteristics), and psychological factors. Most of them are the factors which can not be controlled, but marketers must be taken into account. This research is a study about the factors influencing consumers’ purchasing decision on Blachberry products, those are individual characteristics and psychological factors. This research aims to find out the influence of individual characteristics to consumers’ purchasing decision on Blackberry products, to examine the influence of psychological factors to consumers’ purchasing decision on Blackberry products, to know the influence of individual characteristics and psychological factors to consumers’ purchasing decision on Blackberry products, and to determine the dominant factors affecting between individual characteristics and psychological factors. To answer the purpose of this study, it’s used multiple linear regression test, including simultaneous partial test and classic assumtion test. Sampling was done by using Slovin technique to as many as 100 respondents. The results show that both of the independent variables simultaneously have partial positive and significant influence onBlackberry purchasing decision. Lifestyle factors have positif, significant, and dominant effect towards purchasing decision. This can occur due to a shift in the use of Blackberry which was originally intended for business but currently shiftng toward lifestyle. Adjusted to R-square value of 0,458 or 45,8%, this figure shows that the individual characterstic variable (X1) and psichological factors (X2) contribute to the purchasing decision on Blackberry Cellular Phones. The rest affected by other factors is not examined. Based on classic assumtion test, it indicates that Ho is received, that means the residual data are normally distributed, with the result that it meet normality assumtion
Kajian Minat Studi Lanjut Siswa-Siswi SMA dan SMK Kota Bogor Ke Perguruan Tinggi Adil Fadillah; Sujana Sujana; Iswandi Sukartaatmadja
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 3 No 1 (2019): JAS-PT Edisi JULI 2019
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.788 KB) | DOI: 10.36339/jaspt.v3i1.229

Abstract

Tujuan Penelitian ini adalah untuk mengidentifikasi dan mengukur minat siswa untuk studi lanjut, mengidentifikasi jenjang pendidikan dan program studi yang diminati, mengidentifikasi pengetahuan dan minat studi pada program studi Komunikasi Bisnis, Sistem Informasi, Administrasi Bisnis, Kewirausahaan, Perjalanan Wisata, Bisnis Syariah, Teknologi Informasi, Perpajakan dan Akuntansi Syariah. Penelitian dilakukan pada 2017, dengan 1024 orang siswa-siswi SMA/SMK Kelas XII di wilayah Kota dan Kabupaten Bogor yang dijadikan responden. Data dianalisa menggunakan Analisis Deskriptif. Hasil penelitian menunjukkan Mayoritas siswa SMA/SMK Kota Bogor berminat untuk melakukan studi lanjut pasca kelulusannya dengan tingkat minat studi lanjut terketegori tinggi dan jenjang pendidikan Sarjana S1 sebagai pilihan utamanya. Prodi Ekonomi dan Manajemen menempati posisi pertama sebagai prodi pilihan para siswa yang sejalan dengan tingginya tingkat keyakinan pilihan para siswa. Rata-rata hanya sebagian responden yang menyatakan mengetahui dan pernah mendengar nama sembilan program studi berikut Komunikasi Bisnis, Sistem Informasi, Administrasi Bisnis, Kewirausahaan, Perjalanan Wisata, Bisnis Syariah, Teknologi Informasi, Perpajakan dan Akuntansi Syariah. Alasan mendasar yang melatarbelakangi rendahnya minat studi lanjut pada sembilan prodi tersebut adalah para siswa masih harus bertanya kepada Guru dan Orangtuanya terkait tujuan program studi, outputnya serta ketersediaan biaya untuk studi lanjut. Kata Kunci : minat studi lanjut, prodi favorit, program studi
Co-Authors Adil Fadillah Cindy Ekaputi Sim Iswandi Sukartaatmadja