Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal IZUMI
M. Adji
Department of Literature and Cultural Studies, Universitas Padjadjaran
Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Japanese Soft Power in Indonesia on Anime Entitled Ufo Baby: Study of Popular Culture Risa Yuliani; R.M. Mulyadi; M. Adji
IZUMI Vol 10, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/izumi.10.2.328-337

Abstract

Anime as Japanese popular culture has been successfully consumed by mass in many countries. It indicates that Japan's strategy to make anime one of its soft power has been successfully accepted by the world community. In Indonesia, since anime entered the television, the enthusiasm given by the community has been good and positive. Anime is liked by various circles, especially children, even today. Ufo Baby is one of the shows on RCTI, even though it's not as global as Doraemon, for example, but apart from an interesting storyline, this anime also incorporates many elements of Japanese culture. The aim of this study is to explain the soft power of Japan in Indonesia on anime entitled “Ufo Baby”. The research method uses a qualitative approach with interpretive analysis. The researched part is scenes from anime that contain cultural elements. The approach used is John Storey's cultural theory and Nye Joseph's theory of soft power. Data collection was conducted to examine the influence of Japanese culture on Indonesian society by using interview techniques. The results of this study reveal that in the Ufo Baby anime there are elements of soft power culture used by Japan. From the results of research, the culture shown in anime has an influence on Indonesian society marked by the community's participation in celebrating traditional Japanese festivals and the discovery of many typical Japanese goods sold in local shops.
Mitos dan Konstruksi Kecantikan yang Dibangun dalam Iklan Jepang SK II “Bareskin Chat”: Analisis Kajian Semiotika Barthes & Wolf Risa Yuliani; M. Adji; Amaliatun Saleha
IZUMI Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/izumi.11.2.113-122

Abstract

Women and beauty are something that is very attached for granted. Based on its history, beauty standards for women have been created for a long time. However, several beauty products have defined the existing beauty stereotypes, namely advertisements on SK II. This study shows how beauty construction works in women in SK II advertisements. This study applies the semiotic method using a qualitative approach. Therefore, the data collection technique in this study uses a literature study by applying a study of books, notes, literature, and various reports related to the issue to be solved. This study shows that women's beauty is represented far and even better in these advertisements than the myth of ideal beauty standards created by the mass media and the general public today. Women tend to lack self-confidence and the temptation to compare their appearance to others.
Co-Authors Amaliatun Saleha R.M. Mulyadi Risa Yuliani