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All Journal Jurnal Kajian Bali
Mark Hobart
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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The Relevance of Cultural and Media Studies to Theatre and Television in Bali Mark Hobart
Jurnal Kajian Bali (Journal of Bali Studies) Vol 1 No 2 (2011): BALI DALAM GLOBALISASI DAN GLOKALISASI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.013 KB)

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AbstractA critical approach to Balinese society presents a starkly different picturefrom the representations that Balinese usually tell themselves, whichare largely myths to disguise a painful reality. Bali no longer belongsto Balinese but to international capital, a process of alienation by whichBalinese energetically commoditize their culture while claiming theopposite. Even the frames of reference for discussing what is happeningare inadequate because they predate the rise of contemporary consumercapitalism and the mass media. That is why critical media and culturalstudies, disciplines designed precisely to address such phenomena, arepotentially so relevant for Indonesian intellectuals.
Bali is a Brand: A Critical Approach Mark Hobart
Jurnal Kajian Bali (Journal of Bali Studies) Vol 1 No 1 (2011): BALI DALAM MIKRO DAN MAKRO POLITIK
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.653 KB)

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AbstrakKajian kebudayaan Bali kebingungan oleh karena yang dimaksudkan dengan ‘kebudayaan’ sangat kurang terang. Apakah kebudayaan merupakan esensi atau jiwa orang Bali, suatu gagasan politik yang direkayasa oleh Orde Baru, atau cara menjual seni pertunjukan, barang atau pengalaman kepada wisatawan? Jarang disadari di Indonesia bahwa Bali terkenal di Eropa sebelum Pulau Bali ditemukan oleh pelaut Barat yang sedang mencari sorga di dunia ini. Sejarah Bali tidak bisa dipisahkan dari khayalan orang Barat. Dilihat dari pandangan cultural studies, dari awal Bali merupakan ‘brand’ untuk dipasarkan – dan objek yang dijual adalah kebudayaan. Untuk mengerti apa yang sedang terjadi di Bali, perlu dipahami teori konsumsi dan branding. Walaupun kelihatannya yang dijual dan dibeli adalah barang atau pengalaman, sebenarnya yang dikonsumsi adalah perbedaan. Artikel ini menawarkan pemahaman mendalam mengenai hukumhukum branding dari sudut pandang kajian budaya. Kata Kunci: Bali; Branding; Kebudayaan sebagai Komoditi; Teori Konsumsi; Discourse.
Cultural Studies and Everyday Life: A Balinese Case Mark Hobart
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p15

Abstract

This article aims to bring the intellectual rigour of Cultural Studies to Balinese ideas about culture which confuse culture with ideology. Cultural Studies is not the study of culture, but its critique which deconstructs culture as misrepresenting actuality as an Imaginary convenient to regimes of power. The New Order articulated ‘kebudayaan’ to create a submissive populace happy to embrace global tourism. Culture is no longer how how people do things but marketable commodities posturing as ‘ancient tradition’. Bali as paradise is a cliché. The island now fulfils Madame Suharto’s dream of Disneyland. The capitalist fantasy of endless cost-free growth bears no resemblance to the sophisticated Balinese cosmology of Kali-Yuga, which ends in cataclysmic dissolution; or to popular ideas of the world as ceaseless transforming. Although kebudayaan dismisses ordinary people as stupid masses, they often escape the ideological straitjacket of kebudayaan by just getting on with culture as everyday life.
How Balinese Argue Mark Hobart
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 1 (2019): WACANA KRITIS BUDAYA BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i01.p01

Abstract

The Imaginary of Bali as paradise stands in stark contrast to what is actually going on. To understand the split requires examining who is authorized to represent Bali as what under what conditions. The issue concerns the nature of argument – whether argumentation and disagreement – and how it disarticulates and marginalize alternatives. The preferred, hegemonic style of argument in Bali is monologue, favoured by those in power, which effectively anticipates and prevents contradiction. By contrast, dialogue is open, democratic and widespread in daily life, but often passes relatively unnoticed. Whereas dialogue enables discussion and problem-solving, monologue re-asserts ideology in the face of uncomfortable actualities. In Bali, the form ideology takes centres on fantasies about an imaginary ‘age-old culture’. The drawbacks are evident in how claims over the cultural antiquity of Tri Hita Karana disguise its grave shortcomings in practice.
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