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Agen Budaya dan Pemasaran: Peran Ganda Jaringan Perguruan Spiritual dalam Promosi Wisata Spiritual di Bali I Gede Sutarya
Jurnal Kajian Bali (Journal of Bali Studies) Vol 8 No 1 (2018): MODAL BUDAYA PARIWISATA BALI
Publisher : Pusat Kajian Bali Universitas Udayana

The interest of foreign tourists to the spiritual tourism to Bali provides an opportunity for the development of the Balinese spiritual network abroad. These spiritual network have a dual role, in addition to initially introduce Balinese culture, they then also promote and become travel agents. This article examines the forms of spiritual disciple networks, the process of network transformation into marketing agents and the role of agents in spreading the culture, so that foreign tourists who interested in spiritual tourism are interested to come to Bali. These research problem are examined with qualitative approach through literature study, nonparticipant observation, and in-depth interview. Data were analyzed by the approach of tourism marketing theory from Seaton (1996) and postmodern theory of Derrida. The result is that the form of spiritual disciple network is the overseas training centers, the process of transforming into a marketing agency through the spiritual group’s desire to travel to Bali those are grew by spiritual teachers. The spiritual tour happened to Bali is the success of marketing agents as agents of cultural spread to the origin country of foreign tourists.

Bali dalam Dilema Pariwisata dan Budaya I Gede Sutarya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 2 No 2 (2017)
Publisher : UHN IGB Sugriwa Denpasar

Tourism-culture relationships are expected to become mutual relations since Bali tourism was declared by the colonial government in the 1920s. In the case of Bali tourism, relationships do not always run in sync. Tourism and culture often clash, beginning with the conflict holyland of Tanah Lot Temple in 1994, the National Tourism Strategic Area (KSPN) Besakih in 2011, and the reclamation of Teluk Benoa in 2016. The roots of tourism and culture in Bali become a problem to be dissected for the purpose of revealing the root of the problem, analyzing the historical relationships at the root of the problem, and formulating solutions for the development of Balinesetourism in tune with Balinese culture. An overview of this issue can be explained that tourism and cultural conflicts arose when the planned mass tourism of 1971 began to exceed the target of foreign tourists in 1994. The root of the problem is the stampede of Balinese holiness. The stampede of the local value of Bali is causing antipathy towards the development of Bali tourism.Therefore, the development of Bali tourism must make restrictions on the visits of foreign tourists to provide an opportunity to local people to plan their own tourism Bali fair.

Perkembangan Pasraman Hindu sebagai Daya Tarik Pariwisata I Gede Sutarya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 3 No 1 (2018)
Publisher : UHN IGB Sugriwa Denpasar

Hindu ashram is a formal and informal center for Hindu education. Ashram which become the attraction of foreign tourists is informal ashram. Ideally, this ashram is a center of Hindu education, but foreign tourists are also using this facility. This raises the problem of research in the form of development, attractiveness and development model. This research was conducted qualitatively, with descriptive statistics. The theory used is the theory of tourist attraction and tourism area life cycle. Through this theory explained that the development of Hindu ashram in Bali tourism is very massive since 2006. The main attraction of Hindu ashram is aspiritual guru. Therefore, the model of development should start from the strengthening of local gurus by supporting for strengthening public transportation. The strengthening of this local guru should start because the Hindu ashram hasentered the involvement stage according to the tourism area life cycle theory

Sekulerisasi Yoga dalam Pariwisata Bali I Gede Sutarya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 3 No 2 (2018)
Publisher : UHN IGB Sugriwa Denpasar

Yoga is a search for tourists in Bali tourism which is spread in some destinations in Bali such as in Ubud, Seminyak and Sanur. This search for yoga is a form of health search that is different from the purpose of yoga to achieve moksha (eternal happiness). This gap raises research questions about the form of yoga secularization in Bali tourism. This article reviews the form of yoga secularization in Balinese tourism according to the theory of historical materialism which states that the basic principle of change is matter. This article is based on qualitative research carried out in series in 2016 and 2017. The result is that the form of yoga secularization in Balinese tourism occurs through changes in orientation to health, changes in yoga techniques to healing techniques, exchange with money, and the use of science-technology. Changes are forms of secularization in yoga.

Keunikan Bali dalam Pariwisata Yoga I Gede Sutarya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 1 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Yoga tourism is developing in Bali, besides in the place of birth of yoga in India. The search for foreign tourists from yoga to Bali began in the 1970s by bringing yoga teachers themselves. In the 1980s, local yoga teachers began to be absorbed into yoga teachers for foreign tourists. The search for foreign tourists for yoga to Bali raises problems with research on the potential, uniqueness and development of yoga products. This research question is discussed with motivation theory, product theory planning and satisfaction theory. Data was collected by in-depth interviews and questionnaires. The data collected is analyzed qualitatively. The results of the study show that Bali has a yoga potential that develops in its unique culture and ethnicity based on Bali. The highest satisfaction of foreign tourists towards yoga products in Bali lies in culture and ethnicity. Therefore, the development of yoga products in Bali must be based on Balinese culture and ethnicity so that it can become a tourist attraction to Bali. The attraction in the form of cultural and ethnic uniqueness is a differentiator compared to yoga tourism in Bali, with yoga tourism in other places in the world

Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan Ni Kadek Dwi Kristina Aryani; I Gede Sutarya; Putu Kussa Laksana Utama
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Based on this research, Café Batu Jimbar has a pretty good potential but tourists visitingthe Café Batu Jimbar are still not optimal because of the intense competition in theculinary field, so that Café Batu Jimbar should be able to face competition by makingsuperior product marketing strategies. So, this research aims to determine themarketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. Themethod used in this research is descriptive qualitative and quantitative descriptivemethods using descriptive analysis or descriptive statistics. Data collected throughobservation, interviews, questionnaires, literature study, and documentation. Then thedata were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. Theresults of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of CaféBatu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of Café Batu JimbarSanur products in increasing tourist visits is recommended using alternative strategies that have been formulated in this research.

Strategi Pengembangan Rejeng Bali Camp untuk Meningkatkan Kunjungan Wisatawan di Kintamani I Gede Angga Lodita; I Gede Sutarya; I Nyoman Ananda
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Rejeng Bali Camp is a tourist destination in the Batur Tengah village, Kintamani District which has the characteristics of a mountainous area with beautiful natural scenery. This potential should be able to develop rapidly, but in practice it has not yet developed optimally. Therefore, the question discussed in this article is the strategy for developing the Rejeng Bali Camp. This article is qualitatively research, with data collection through observation, in-depth interviews, survays, and literature study. In this study there are several theories used, namely management theory and perception theory. From the results of this study it is known that 1. Rejeng Bali Camp is one of the developing tourist destinations, with a variety of tourism products offered for tourists such as, eating places by the lake, water tourism, and camping. 2. Tourist perceptions about Rejeng Bali Camp show good results, but there are several factorsthat need to be improved by the manager to maximize the development of Rejeng Bali Camp going forward. 3. With the SWOT analysis it was found that Rejeng Bali Camp will become one of the good and sustainable tourist destinations by taking into account all aspects and systems of development that are correct.

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