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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Journal of Management and Business Review Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Muchsin Saggaf Shihab
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Journal : Jurnal Scientia

 1 
The Influence Of Customer Trust On Customer Satisfaction Through Word Of Mouth At PT Asoka Perkasa Kemala Cipta Fitri Karnila; Muchsin Saggaf Shihab
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

The increasingly rapid development of business strategies using marketing communications in this era of globalization has led companies to carry out direct marketing using Outdoor Media Advertising services. PT Asoka Perkasa Kemala Cipta is a company operating in the field of outdoor media advertising services which is required to face quite tight competition with other similar companies. This research aims to determine the effect of customer trust on customer satisfaction through word of mouth at PT Asoka Perkasa Kemala Cipta. This type of research is quantitative research. The data presented in this research was obtained through a questionnaire distributed to 100 respondents. Statistical analysis uses the Smart-PLS method to test models and hypotheses. The results of this research show that customer trust has a positive and significant effect on customer satisfaction. Customer trust has a positive and significant effect on word of mouth. Customer satisfaction has a positive and significant effect on word of mouth.
The Influence Of Green Marketing Mix On The Decision To Purchase Cosmetic Products The Body Shop In Jakarta Lucky Dhananjaya; Muchsin Saggaf Shihab
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

Consumer purchasing decisions are important for companies. For this reason, it is important to carry out an analysis of the factors that influence consumer purchasing decisions on The Body Shop products. The aim of this research is to analyze the influence of the green marketing mix consisting of environmentally friendly products, prices, environmentally friendly distribution channels and environmentally friendly promotions on purchasing decisions. The research method used was a quantitative method with sampling using simple random sampling with a sample of 250 respondents, then the data was analyzed using SEM-PLS analysis. Based on the results and discussion, it can be concluded: (1) The Influence of Green Products on Purchasing Decisions. There is a significant positive influence between green products on purchasing decisions. (2) The Effect of Green Prices on Purchasing Decisions. There is a significant positive influence between green prices on purchasing decisions. (3) The Influence of Green Place on Purchasing Decisions. There is a significant positive influence between green place on purchasing decisions. (4) The Effect of Green Promotion on Purchasing Decisions. There is a significant positive influence between green promotion on purchasing decisions.
The Effect of Perceived Usefulness, Ease of Use, and Convenience on Continuous Intention Mediated by Satisfaction Nila Puspita; Muchsin Saggaf Shihab
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.3076

Abstract

At the beginning of 2022 Indonesia's condition has transitioned into an epidemic, making people realize the importance of maintaining a healthy lifestyle. This makes the government and business people need to take advantage of the conditions that exist in society. In addition, the rapid advancement of technology increasingly demands that all activities run more productively. Both of these things were answered with the adoption of the telemedicine application, which is a health care service by considering distance and using information and communication technology. Halodoc dominates as the application that is most often used by the Indonesian people, with the majority of Halodoc users being in the productive age range, which is between 20 - 41 years. The application of a healthy lifestyle requires a fairly long period, therefore the interaction of users of telemedicine applications needs to be carried out regularly, so it is necessary to know how to increase usage retention (continuous intentions). To get the continuous intentions of an application, there are main influencing factors, namely technological factors (Technology Acceptance Model) such as perceived usefulness and perceived ease of use. However, it takes other factors such as Self-Service Technologies (SSTs) which is an assessment of a service provided to users without direct involvement or interaction with real people such as the convenience factor. The method used in this research is Partial Least Square – Structural Equation Modeling (PLS-SEM). There were 119 respondents who made Halodoc transactions and downloaded the application for more than six months, with an age range of 25 - 41 years. The results of this research study indicate that the continuous use of Halodoc is influenced by perceived usefulness and perceived ease of use.
Co-Authors Febriyeni Febriyeni Fitri Karnila Lucky Dhananjaya Nedi Yansah Nila Puspita Putri Rahmi Mardius Siti Marwanah Sulastri Sulastri Zakaria Wahab