Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Manajemen dan Kewirausahaan (JMDK) Journal of Management and Business Review Jurnal Ilmiah Econosains Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT The Manager Reveiew
Zakaria Wahab
Universitas Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
The Influence of Brand Positioning and Integrated Marketing Communication on Brand Equity and The Students’ Decisions in Choosing of Palembang Tourism Polytechnic Febriyeni Febriyeni; Zakaria Wahab; Muchsin Saggaf Shihab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 3 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v17i3.11900

Abstract

Tujuan penelitian – Penelitian ini bertujuan untuk mengetahui pengaruh posisi merek dan integrated marketing communication terhadap keputusan memilih mahasiswa Politeknik Pariwisata Palembang baik secara langsung maupun dimediasi oleh brand equity. Desain/Metodologi/Pendekatan – Penelitian ini dilakukan di Politeknik Pariwisata Palembang. Populasi penelitian merupakan seluruh mahasiswa Politeknik Pariwisata Palembang berjumlah 858 mahasiswa. Sampel penelitian sebanyak 205 mahasiswa dari karakteristik responden laki - laki dan perempuan, program studi pengelola konvensi dan acara, seni kuliner, tata hidang, divisi kamar dan karakteristik semester 1-2, 3-4 dan 5-6. Temuan – Hasil penelitian ini menunjukkan bahwa brand positioning memiliki pengaruh positif terhadap brand equity. Integrated Marketing Communication berpengaruh positif terhadap brand equity. Keterbatasan penelitian – Penelitian ini hanya menggunakan variabel brand positioning, integrated marketing communication, dan brand equity. Penelitian selanjutnya disarankan untuk menambah variabel baru misalnya perilaku mahasiswa yang dipengaruhi oleh factor budaya, sosial dan pribadi. Originality/value – Penelitian ini fokus pada peningkatan nilai brand equity Politeknik Pariwisata Palembang yaitu situs Web dan media sosial yang sudah terbentuk. Keywords: Brand positioning, integrated marketing communication, brand equity, the students decision making. 
Pengaruh Faktor Internal Konsumen dan Bauran Pemasaran Terhadap Keputusan Konsumen Berbelanja Pada JM Group Palembang Kasjim Kasjim; Zakaria Wahab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 16 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.811 KB) | DOI: 10.29259/jmbs.v8i16.7947

Abstract

There are many factors which are quite influence to the consumers in deciding whether or not to buy at a certain retail store, among others are: internal factors of the consumers such as culture, social class, individual characteristics, and psychological factors.  In addition to those factors, decision to buy is also influenced by marketing mix which are carried out by a company, such as:  products, prices, distribution channels, promotion, people, process, and physical facilities. The objective of this study is to reveal the influence of internal factors of the consumers and marketing mix on the decisions made by the consumers to buy at “JM Group” of Palembang. This study was conducted by surveying 120 respondents. The technical analysis used is multiple regression analysis.The result of the study shows that: (1) Internal factors of the consumers are significantly influence on the decisions made by the consumers to buy at “JM Group”. The magnitude of the influence of those internal factors is determined by the dimensions of cultural factor, social class, individual factors and psychological factors; (2) Marketing mix are significantly influence on the decisions made by the consumers to buy at “JM Group”. The magnitude of the influence of combined performances of marketing is determined by the dimensions of product, prices, places, promotion, people, process and physical facilities;  and (3) The internal factors of the consumers and  marketing mix are significantly influence on the decisions made by the consumers to buy at “JM Group”.  This means that if the internal factors of the consumers change and marketing mix can be effectively implemented, the decision to buy is going to improve.Keywords: Consumer Internal Factors, Marketing Mix, Decision to buy
ANALISIS BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (STUDI PADA PEGADAIAN SYARIAH DI KOTA PALEMBANG) Nedi Yansah; Zakaria Wahab; Muchsin Saggaf Shihab
Journal of Management and Business Review Vol 15, No 1 (2018)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v15i1.113

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand positioning dan sales promotion terhadap brand equity dan keputusan pembelian konsumen. Ada pun yang menjadi studi kasus penelitian ini adalah Pegadaian Syariah di Kota Palembang. Data penelitian ini terdiri dari data primer dan data sekunder. Data primer diperoleh dengan menggunakan kuesioner, yang dibagikan pada responden menggunakan teknik convenience sampling. Sampel penelitian ini berjumlah 100 responden. Data sekunder diperoleh dari berbagai sumber seperti jurnal, buku dan publikasi terkait lainnya. Teknik analisis pada penelitian mengunakan teknik Structural Equation Modeling (SEM). Hasilnya menunjukkan bahwa brand positioning memiliki pengaruh positif dan signifikan terhadap brand equity; sebaliknya sales promotion memililki pengaruh negatif. Selanjutnya, ditemukan bahwa brand positioning tidak berpengaruh pada keputusan pembelian, sales promotion memiliki dampak negatif dan signifikan terhadap keputusan pembelian. Brand equity tidak berpengaruh terhadap keputusan pembelian. Disarankan agar perusahaan lebih memperhatikan pembentukan brand positioning dengan menerapkan standarisasi pelayanan, terutama yang berkaitan dengan kecepatan, kenyamanan, dan fleksibilitas pelayanan. Perusahaan juga harus meningkatkan kompetensi karyawan dasi sisi pemahaman syariah. Sebaliknya, dalam hal kegiatan promosi penjualan perusahaan harus melakukan evaluasi yang mendalam, dikarenakan kegiatan promosi penjualan yang dilaksanakan selama ini terbukti kurang efektif mendorong keputusan pembelian.
CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: IDENTIFIKASI KEPUASAN DAN LOYALITAS KONSUMEN GO-CAR Yeri Resika; Zakaria Wahab; Muchsin Saggaf Shihab
Journal of Management and Business Review Vol 16, No 1 (2019)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v16i1.138

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh customer perceived value dan customer trust terhadap kepuasan dan loyalitas konsumen. Studi kasus pada mahasiswa Universitas sriwijaya kampus Palembang pengguna Go-car. Data penelitian ini terdiri dari data primer dan data sekunder. Data primer diperoleh dengan menggunakan kuesioner. Sampel penelitian ini berjumlah 105 responden dengan menggunakan teknik Snowball sampling. Data sekunder diperoleh dari berbagai sumber seperti buku, jurnal, dan publikasi terkaitlainnya. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif dengan menggunakan Analisis Jalur (Path Analyze). Hasil penelitian ini mengungkapkan bahwa customer perceived value dan customer trust berpengaruh positif dan signifikan terhadap kepuasan konsumen, customer perceived value dan customer trust berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen, kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen, customer perceived value memiliki pengaruh tidak signifikan terhadap loyalitas konsumen melalui kepuasan konsumen, dan customer trustmemiliki pengaruh signifikan terhadap loyalitas konsumen melalui kepuasan konsumen.The aims of this study was to determine the influence of customer perceived value and customer trust on customer satisfied and customer loyalty of Go-Car. Case study on collegian in University of Sriwijaya at Palembang used Go-Car. Both primary and secondary data were obtained. Primary data were obtained by distributing to the target respondents, a total sample of 105 respondents were obtained, using the Snowball Sampling. Secondary data were obtained from various sources such as books, journals, and other related publications. Data analysis technique used is quantitative analyze technique with Path Analyze. The results of this study revealed that customer perceived value and customer trust had positive and significant impact on customer satisfied, customer perceived value and customer trust had positive but not significant impact on customer loyalty, customer satisfied had positive and significant impact on customer loyalty, customer perceived value had no significant impact on customer loyalty by customer satisfied, and customer trust had significant impact on customer loyalty by customer satisfied. 
PENGARUH HARGA, WORD OF MOUTH DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MEMILIH EVENT ORGANIZER (STUDI KASUS DI UN PRODUCTION) Nourma Wulanda; Zakaria Wahab; Ahmad Widad
Journal of Management and Business Review Vol 16, No 1 (2019)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v16i1.139

Abstract

Penelitian ini bertujuan untuk mengetahui (1) Bagaimana pengaruh harga, word of mouth dan citra merek secara simultan terhadap keputusan pembelian pada Event Organizer pada UN Production, dan Bagaimana pengaruh harga, word of mouth dan citra merek secara parsial terhadap keputusan pembelian pada Event Organizer pada UN Production. Rancangan penelitian yang digunakan adalah asosiatif. Sampel yang digunakan sebanyak 100 responden. Untuk mengukur pengaruh antar variabel, digunakan multiple linier regression dan untuk uji hipotesis digunakan uji hipotesis F dan t. Hasil penelitian adalah: (1) Harga, Word of Mouth, dan Citra Merek secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Even Organizer UN Production, (2) Harga berpengaruh negatif dan tidak signifikan terhadap Keputusan Pembelian pada Even Organizer UN Production, serta (3) Word of Mouth dan Citra Merek secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Even Organizer UN Production. This study aims to determine (1) How the impact of price, word of mouth, and branch image simultaneously to purchase decisions of Event Organizer at Un Production, and (2) How the impact of price, word of mouth, and branch image partially to purchase decisions of Event Organizer at Un Production. The study design used is associative. The samples used were 100 respondens. To measure the influence between variables, used multiple linear regression and to test the hypothesis used to test the hypothesis F and t. Results of the study are: (1) Simultaneously price, word of mouth, and branch image have a significant effect to purchase decisions of Event Organizer at Un Production, (2) Price have a negative and no significant effect to purchase decisions of Event Organizer at Un Production, and (3) Partially word of mouth and branch image have a positive and significant effect to purchase decisions of Event Organizer at Un Production
Peran InstagraEFFECT OF INSTAGRAM, INFLUENCERS CREDIBILITY AND MOTIVATION TOWARDS DONATING BEHAVIORm, Kredibilitas Influencer dan Motivasi Individu pada Perilaku Mendonasi Imas Permatasari; Zakaria Wahab; Marlina Widiyanti; Agustina Hanafi
Jurnal Ilmiah Econosains Vol 17 No 2 (2019): Vol 17 No 2 (2019): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0172.05

Abstract

The purposes of this study are to find empirical evidence by knowing: (1) The effect of Social Media Instagram towards Donating Behavior at Kitabisa platform, (2) The effect of Social Media Instagram towards Donating Behavior at Kitabisa platform with Influencer's Credibility as a moderating variable, and (3) The effect of Individual Motivation towards Donating Behavior at Kitabisa platform. It's causal research with 225 respondents using purposive sampling technique. The regression analysis program (Statistical Product and Service Solutions) is used to measure the relationship between variables. The results showed that there was a significant effect between Social Media Instagram and Individual Motivation towards Donating Behavior, and the addition of Influencer’s Credibility as moderating variable between Social Media Instagram and Donating Behavior showed an increased value, up to 3.8%.
Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City Zakaria Wahab; Rio Adistia Tama; Muchsin Saggaf Shihab; Achmad Widad; Nofiawaty Nofiawaty; Yuliansyah M. Diah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol.1 No. 3, September 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.731 KB) | DOI: 10.29259/sijdeb.v1i3.297-310

Abstract

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.
The Effect of Content Feeding on Electronic Word of Mouth (E-WOM)Activities Mediatedby Information Dissemination Zakaria Wahab; Eko Mohammad Fitrianto; Agustina Hanafi
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.3620

Abstract

This research was conducted to examine the mediating role of information dissemination (seeding) in the relation between marketing campaigns (content feeding) and electronic word of mouth (eWOM). The research object is three marketing campaigns from three online marketplaces in Indonesia, named: Shopee, Tokopedia, and Bukalapak. A model was built to test and evaluate and test the mediation effect existence. The number of participants was involved in this research is 200 participants, and they answer the specific question related to the research. We found that all regression path in the models is significant, that indicate direct and indirect effect happened simultaneously. Our conclusion is information dissemination (seeding activity) playing an important role as a partial mediating variable. Other implications and future research discussed. Keywords — E-WoM, Marketing Campaign, Content Feeding, Content Seeding
Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing Dessy Yunita; Mohamad Adam; Zakaria Wahab; Isni Andriana; Ahmad Maulana; Iisnawati Iisnawati
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8794

Abstract

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty. This research was conducted in a retail department store in the city of Palembang, namely Matahari Department Store (MDS). This study distributed questionnaires to 200 respondents who were buyers at MDS on at least two channels owned by MDS. The data analysis technique uses path analysis with the help of SPSS. The results show that multi-channel integration indirectly affects customer loyalty through satisfaction.
Delivery System & Techniques of Product Packing for Online Business Iisnawati iisnawati; Dessy Yunita; Zakaria Wahab; Islahuddin Daud
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5657

Abstract

Consumer behavior changes from offline to online, raise several problems that need to be faced by business actors in Kerinjing Village. These problems including complaints that occur in online sales which cause customer dissatisfaction, and the lack of knowledge of business actors in Kerinjing Village, specially in digital technology because of the level of education. Based on the survey, it is known that the most complaints that occur in online sales related to the delivery of goods. The purpose of this training is that online business actors can improve the service quality by providing knowledge about the delivery system, how to choose the right delivery service and knowing how to pack goods appropriately so that they are not damaged during shipping. The training stages start from explaining the importance of managing the delivery system, how to choose the right shipping service, managing the delivery system in e-commerce applications and practicing proper packing techniques and according to product characteristics
Co-Authors A Widad Achmad Widad Agustina Hanafi Ahmad Maulana Ahmad Widad, Ahmad Andriana, Isni Aslamia Rosa Daniel Mynhart Dessy Ratna Sari Dessy Yunita Diah, Yuliansyah M Eko Mohammad Fitrianto Febriyeni Febriyeni Iisnawati Iisnawati Imas Permatasari Islahuddin Daud, Islahuddin Islahudin Daud Kasjim Kasjim Marlina Widiyanti, Marlina Mohamad Adam Muchsin Saggaf Shihab Muchsin Saggaf Shihab Muchsin Saggaf Shihab Nedi Yansah Nofiawaty Nofiawaty Nourma Wulanda Rio Adistia Tama Virgin Vinenzia Yeri Resika Yunita, Dessy