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This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Manajemen Teori dan Terapan International Research Journal of Business Studies (E-Journal)
Muhammad Irfan Syaebani
Department of Management, Faculty of Economics and Business, Universitas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Internal Brand Management and Its Effects on Employees’ Attitude in an Indonesian Airline Company Muhammad Irfan Syaebani; Siti Rahmah Muthia; Dindha Vitri Primadini
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 19, No 3 (2021): Vol 19, Nomor 3, Tahun 2021
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v19i3.15833

Abstract

ABSTRACTResearch Aims – This study investigates the impact of Internal Brand Management (IBM) towards brand commitment, employee job satisfaction, and intention to stay in an airline company in Indonesia.Design/methodology/approach – This study is a quantitative study and the hypotheses are tested from 131 questionnaires from the employees of an airline company and are analysed using Structural Equation Modelling (SEM).Research Result – The result shows that IBM affects positively brand commitment and employee job satisfaction. Job satisfaction impacts positively brand commitment, while both job satisfaction and brand commitment give a positive effect on the intention to stay.Research limitations – The information and research on IBM are limited especially the implementation of IBM in Indonesia. The literature on IBM is also dominated from a marketing point of view rather than human resource management and strategic management point of view.Originality/Value – This study is conducted in an airline company in Indonesia while the previous researches were conducted in financial institutions in South Africa and Saudi Arabia. Even though IBM comes originally from the marketing concept, but it has a significant impact on determining the attitude and behaviour of employees at work.Keywords : Airline, Brand Commitment, Human Resource, Internal Brand Management, Intention To Stay,  Job Satisfaction.
Romance in the Workplace: Analysis of Justice Perception toward Policies Concerning Romance in the Workplace Muhammad Irfan Syaebani; Riani Rachmawati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 2 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.963 KB) | DOI: 10.20473/jmtt.v10i2.4509

Abstract

Romance in the workplace is a common phenomenon and inevitable from organization dynamics. Romance in the workplace has double effects to the organization: positive and negative. Therefore, organization must be careful in formulating policies concerning this phenomenon. Literature said that in formulation policies concerning romance in the workplace it must be started from organizational justice theory. This research tries to find out what policies which perceived as the most fair. Quasi experiment method with scenario instrument is chosen. This method allows experiment subjects to give response to different combinations/varieties of romance in the workplace based on 4 criterias (type of romance – origin of couple – impact of romance – romance policies). Subject of experiment is master students of management study program in Universitas Indonesia who has working experiences as condition for participating and 30 students agreed to partake in experiment. Result shows that giving counseling is perceived as the most fair policy for all combinations/varieties of romance in the workplace. It shows that organization’s response to romance in the workplace should not coercive policies.
Employees Work Stress Level in the Hospital Lolyta Aditya Puteri; Muhammad Irfan Syaebani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 3 (2018): December 2018 - March 2019
Publisher : Universitas Prasetiya Mulya

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Abstract

Co-Authors Dindha Vitri Primadini Lolyta Aditya Puteri Riani Rachmawati Siti Rahmah Muthia