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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
zakaria wahab
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Economics, Econometrics & Finance

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ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK Abdul Qadir; zakaria wahab; welly nailis
JEMBATAN Vol 14, No 1 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.699 KB) | DOI: 10.29259/jmbt.v14i1.5284

Abstract

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.
PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Konsumen Kosmetik Wardah di Kota Palembang) Rani Nur Khasanah; Zakaria Wahab; Welly Nailis
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3129

Abstract

The purpose of this research is to find out how big the influence of Packaging (X1), Halal Label (X2), and Product Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable that has a dominant influence on purchasing decisions between Packaging, Halal Label, And Product Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directly from the respondent through the questionnaire. The number of samples as much as a hundred respondents, sampling technique used is purposive sampling. Analysis technique used in this research is multiple regression analysis, F test and t test. The result obtained show that the magnitude of the influence of variable Packaging (X1), Halal Label (X2), And Product Knowledge (X3) as simultan On The Purchasing Decision (Y) is 58,4 %. The variable that has a dominant influence of the Purchasing Decision is Product Knowledge variable with the value of coefficient of 0,781.Keywords : Packaging, Halal Label, Product Knowledge, Purchasing Decision.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN JASA PENERBANGAN GARUDA INDONESIA AIRLINES (Studi kasus konsumen di Kota Palembang) Zakaria Wahab; Marlina Widiyanti
JEMBATAN Vol 11, No 1 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i1.3134

Abstract

The purpose of this research are to find out the influence of service quality which is consisting of proof dimension in physique, reability, responsiveness, guarantee, and empathy to consumer satisfaction in using Garuda Indonesia service flight in City of Palembang either partially or simultaneously. The amount of samples in this research are 105 Garuda Indonesia passangers flight from Palembang-Jakarta or vice-versa. The population in this research are society domicile in Palembang City. The formulation of the problem in this research is how the influence of service quality seen from tangibles, reliability, responsiveness, assurance and emptahy to the the Satisfaction of Consumers of Flight PT. Garuda Indonesia Airlines in Palembang city. The hypothes is of this research is service quality has significant influence to the satisfactionof airlines service consumers PT. Garuda Indonesia Airlines. The theory used in this research is Marketing Management Theory related to the service quality. It uses descriptive quantitative and case study using survey. This is also explanatory. Utilized Sampling Technique are non probability sampling. Utilized technique analysis are multiple regression analysis. The research result indicate that percentage of the reliability, responsiveness and guarantee dimension has positive and significant influence to consumer satisfaction are 44,4%.Key word: Tangibles, Reliability, responsiveness, Assurance, Empathy and Satisfaction of consumer
Analisis Pengaruh Brand Image dan Brand Awareness terhadap Brand Equity Obat Herbal Ekstrak Kulit Manggis “Mastin” (Studi Kasus Masyarakat Kota Palembang) Dika Setiagraha; Zakaria Wahab; Welly Nailis
JEMBATAN Vol 12, No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i2.3088

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand awareness terhadap brand equity obat herbal ekstrak kulit Manggis Mastin. Variabel yang digunakan dalam penelitian ini adalah variabel brand image (X1), brand awareness (X2), dan brand equity (Y1). Penelitian ini merupakan penelitian deskriptif kausal. Populasi penelitian ini adalah masyarakat kota Palembang yang pernah melihat iklan atau informasi lain yang terkait tentang merek Mastin dengan jumlah responden sebanyak 100 orang. Hasil analisis menunjukkan bahwa variabel brand image (X1) dan brand awareness (X2) secara simultan berpengaruh positif signifikan terhadap brand equity (Y1). Hasil uji t menunjukkan bahwa variabel brand image (X1) memiliki pengaruh positif signifikan terhadap brand equity (Y1), sedangkan variabel brand awareness (X2) tidak berpengaruh positif signifikan terhadap brand equity (Y1). Secara keseluruhan variabel brand image (X1) dan brand awareness (X2) memiliki pengaruh kontribusi sebesar 39,6% terhadap brand equity (Y1), sedangkan 61,4% lainnya dipengaruhi oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci: Brand Image, Brand Awareness, Brand Equity
THE INFLUENCE OF BRAND ASSOCIATION AND BRAND PERCEIVED QUALITY ON CONSUMER LOYALTY AT “CHATIME” TEA BEVERAGES IN PALEMBANG Andrian Angga Kusuma; Zakaria Wahab; Achmad Widad
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3121

Abstract

This research aims to determine the influence of Brand Association and Perceived Quality on Consumer Loyalty, as well as to determine which variable is the most dominant to influence Consumer Loyalty at Chatime in Palembang. The population of this research are all consumers of Chatime in Palembang. The samples are consumers who have consumed Chatime for at least 5 times in the last 6 months. This research is a causal research, that use primary data from questionnaire and being analyzed by using descriptive statistics. From the results of the F-test indicates that Brand Association and Brand Perceived Quality simultaneously have positive influence on Consumer Loyalty at 110.626 with a significance level of 0.000. While the results of t-test indicates that the Brand Association and Brand Perceived Quality have positive influence on Consumer Loyalty partially, where Brand Association is the most dominant to influence Consumer Loyalty at Chatime in Palembang with coefficient of 0.504. Then, the R2-test indicates that Brand Association and Brand Perceived Quality have contributions to influence Consumer Loyalty at Chatime in Palembang with percentage 69.5%, while 30.5% are influenced by other factors, such as Brand Awareness, Brand Loyalty, Brand Image, Promotion, Service Quality, Brand Attitude, Brand Profitability, Brand Trust, Customer Satisfaction, etc.Keywords : Brand Association, Brand Perceived Quality, Consumer Loyalty, Chatime, Tea Beverages
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PIZZA HUT DI KOTA PALEMBANG Indra Kurniawan; Zakaria Wahab; Welly Nailis
JEMBATAN Vol 13, No 1 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v13i1.4019

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan kualitas produk secara parsial dan simultan terhadap keputusan pembelian (y) konsumen Pizza Hut di kota Palembang. Sampel dalam penelitian ini adalah 105 konsumen yang pernah melakukan pembelian produk Pizza Hut di kota Palembang minimal dalam satu tahun terakhir. Metode pengambilan sampel yang digunakan adalah metode purposive sampling. Metode analisis data yang digunakan adalah analisis regresi linier berganda dan uji asumsi klasik dengan bantuan program SPSS 16,0 for windows. Hasil penelitian menunjukkan bahwa secara simultan (uji F) keputusan pembelian dapat dipengaruhi oleh semua variabel independen dan secara parsial menunjukkan hanya variabel kualitas produk (𝑥2) yang berpengaruh terhadap keputusan pembelian(y) sedangkan variabel brand image(𝑥1) tidak berpengaruh. Variabel kualitas produk (𝑥2) memiliki tingkat signifikasi sebesar 0.000 sedangkan variabel brand image tidak memiliki pengaruh yang signifikasi terhadap keputusan pembelian (y) karena dilihat dari tingkat sig t yaitu 0.090 lebih besar dari 0.05. Dengan koefesien determinasi R Square (R2) sebesar 30,9% yang berarti variable keputusan pembelian (y) dapat dipengaruhi oleh kedua variabel independen sedangkan sisanya 69,1% dijelaskan oleh faktor-faktor lain yang tidak dijelaskan dalam penelitian ini. Pihak manajemen Pizza Hut disarankan untuk terus melakukan pembaruan kualitas citra perusahaan dan citra merek agar dapat membentuk persepsi yang positif dimata pelanggan, sehingga dapat membantu menjaga citra perusahaan dan mampu meningkatan penjualan. Kata Kunci : Brand image, Kualitas Produk dan Keputusan Pembelian
ANALISIS FAKTOR YANG MENENTUKAN MINAT BELI KONSUMEN TERHADAP E-COMMERCE FASHION DI KOTA PALEMBANG prili sinta prastiwi; zakaria wahab; welly nailis
JEMBATAN Vol 14, No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v14i2.5294

Abstract

This research aim to know the factor analysis of the factors wich determine the consumer buying towards the e-commerce fashion. The attributes in this research were the quality of statisfied products (X1.01), the variety types of products (X1.02), having good brand image (X1.03), the products customized with the lates model (X1.04), the product display looks interesting on the websites (X1.05), the product description is obvisious and convincing (X1.06), the products can be orderer easily (X1.07), the costs is same as in departement store (X1.08), affordable by the consumers (X1.09), there is discount or free shiping (X1.10), easy acces of the website (X1.11), easy acces of the reservation items (X1.12), an extensive distribution network of e-commerce fashion (X1.13), a good website display (X1.14), easy verification of payments (X1.15), interesting brand ambassador (X1.16), interesting advertisment (X1.17), the promotion is often aired in the printed and electronic media (X1.18), the promotion of free shipping the items (X1.19), there are many monthly and special promotions (X1.20). The thecniques analysis that was used in this research was factor analysis, the result of the analysis done into 20 attributes showed that there were four variables including; quality, accessibility and service (X1), brand and product display (X2), promotion (X3), prices and discount (X.4). Keyword: Buying interest, E-commerce fashion, Factor analysis
Co-Authors Abdul Qadir Achmad Widad Andrian Angga Kusuma Dika Setiagraha Indra Kurniawan Marlina Widiyanti, Marlina prili sinta prastiwi Rani Nur Khasanah Welly Nailis