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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Barlian Valention
Manajemen Universitas Sriwijaya
Economics, Econometrics & Finance

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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG Barlian Valention; Diah Natalisa; Welly Nailis
JEMBATAN Vol 9, No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i1.3265

Abstract

ABSTRACT This research was aimed at identifying the influence of a product′s attributes on the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant attribute they chose. The data were collected by questionnaires, interview and library research, and analyzed by descriptive qualitative and quantitative techniques (linear multiple regression technique) using SPSS 12.00 for Windows. The results show that all attributes (brand, services, traits and quality) influenced the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant one is services.
Co-Authors Diah Natalisa Welly Nailis