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All Journal Jurnal Niaga Dan Bisnis Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate
Farida Hanum
Universitas Dharmawangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PENYEBAB TUNGGAKAN REKENING AIR PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) TIRTANADI PROVINSI SUMATERA UTARA (Studi Pada PDAM Cabang Medan Labuhan Jalan Medan Belawan Km. 15, 5 Medan) Farida Hanum
Jurnal Niaga & Bisnis (e-journal) Vol 3, No 1 (2019)
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.696 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui penyebab tunggakan rekening air pada PDAM Tirtanadi cabang Medan Labuhan dilihat dari teori kepuasan pelanggan dan perilaku konsumen. Penelitian ini merupakan penelitian deskriptif dengan data kualitatif. Informan penelitian ini dibagi menjadi dua kelompok, pertama informan kunci yaitu kepala bagian keuangan dan kepala bagian hubungan langganan, kedua informan utama yaitu pelanggan PDAM Tirtanadi cabang Medan Labuhan yang menunggak pembayaran air. Teknik pengumpulan data yang digunakan yaitu data primer dengan melakukan wawancara mendalam dan observasi dengan setiap informan dan data sekunder dengan kepustakaan, internet, dan dokumentasi. Teknik analisis data yang digunakan yaitu kualitatif. Analisis data yaitu melakukan wawancara yang dilakukan dilapangan selanjutnya melakukan reduksi data mencatat informasi-informasi yang sesuai konteks penelitian. Berdasarkan penelitian dilapangan maka hasilnya adalah bahwa faktor - faktor yang mempengaruhi tunggakan rekening air yang dilakukan pelanggan yaitu dari segi kepuasan pelanggan yang dimana pelanggan melihat kualitas dan kuantitas air yang pelanggan dapatkan tidak sesuai harapan sehingga membuat merasa kecewa. Selanjutnya dari segi perilaku konsumen yaitu berpengaruh pada tingkat kesadaran yang dimana perilaku menunggak terjadi akibat kurangnya kepedulian yang bersumber dari keadaan sosial ekonomi dan tingkat pendidikan.
ANALISIS STRATEGI PROMOSI ERIGO STORE BRAND FASHION LOKAL INDONESIA Annisa Zata Adhini; Farida Hanum; Teuku Fahmi; Teguh Syahputra
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 8 NO. 2 DESEMBER 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v8i2.4221

Abstract

ANALYSIS OF HOUSEKEEPING DUTIES IN MAINTAINING CLEANLINESS AND COMFORT IN THE MITRA MEDIKA PREMIERE HOSPITAL Suci Ayudiah; Ngatno Sahputra; Farida Hanum
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9311

Abstract

This study aims to analyze the implementation of housekeeping duties in maintaining environmental cleanliness and comfort at Mitra Medika Premiere Hospital. This research is motivated by the importance of hospital environmental cleanliness as part of the quality of healthcare services and the role of housekeeping in creating a safe, comfortable, and hygienic environment for patients. This study used a qualitative descriptive method with data collection techniques through observation and documentation. The results indicate that the implementation of housekeeping duties has been running quite well through the implementation of Standard Operating Procedures (SOPs), clear division of tasks, and coordination between staff. Housekeeping plays a crucial role in maintaining the cleanliness of inpatient rooms, changing linens, managing facilities, and supporting patient comfort. However, several obstacles were encountered in its implementation, such as delays in cleaning under certain conditions and operational limitations. Based on the results, it can be concluded that housekeeping implementation at Mitra Medika Premiere Hospital is in accordance with established standards and has an impact on patient comfort. Improved supervision, discipline, and work evaluation are needed to optimize the quality of hospital cleaning services.
DIGITAL MARKETING IN ENHANCING BUSINESS COMPETITIVENESS AMONG UMKM (MICRO, SMALL, AND MEDIUM ENTERPRISES): A CASE STUDY IN THE CULINARY SECTOR niken niken; farida hanum; Sri Mulyani
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9313

Abstract

This study aims to determine the implementation of digital marketing strategies and their contribution to improving business competitiveness for UMKM in the culinary sector in Medan City. Using a descriptive qualitative method with a case study approach, data was collected through in deptth interview, observations, and documentation of seven UMKM in the culinary sector. The results showed that all informants had implemented social media platforms (Instagram, TikTok, WhatsApp, and Facebook) in their marketing efforts, but the level of optimization varied. Two groups were identified : those with advanced digital implementation (consistency, creative content, paid advertising, QRIS, data analysis) and those with simple, inconsistent implementation. Digital marketing has been shown to increase competitiveness through expanding market reach, increasing brand awareness, and increasing sales volume. The main obstacles include limited time, knowledge of content creation, understanding of algorithms, and data analysis skills. This study recommends improving content consistency, capacity development through training, and synergy between stakeholders to support the optimization of UMKM digital marketing. Keywords : Digital Marketing, Competitiveness, UMKM, Culinary Sector, Social Media
Co-Authors Annisa Zata Adhini Ngatno Sahputra niken niken Sri Mulyani Suci Ayudiah Teguh Syahputra Teuku Fahmi