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PEMASARAN SUSU DI KECAMATAN MOJOSONGO DAN KECAMATAN CEPOGO, KABUPATEN BOYOLALI Puteri Utami Lintang Premisti; A Setiadi; W Sumekar
MEDIAGRO Vol 12, No 1 (2016)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.115 KB) | DOI: 10.31942/mediagro.v12i1.1608

Abstract

The purpose of this research is to determine the marketing channels, marketing marjin and marketing efficiency in the marketing of milk in Mojosongo District and Cepogo District. The Method use in this research was a survey method. Determination of the sample of respondents is done by purposive method is to choose a district that has the largest livestock population in Boyolali. Determination of respondents to represent the population conducted by slovin. The number of samples was 66 respondents. The result of this research showed that there were two patterns of fresh milk marketing channels. Channel I: dairy farmers     whole sale      marketing agencies (KUD). Channels II: dairy farmers              marketing agencies (KUD). Marketing marjins in Mojosongo District IDR. 1,200 / lt, channel II IDR. 900 / lt and Cepogo District IDR. 600 / lt. farmer's share in Mojosongo District channel I by 84%, second channel 91%, and Cepogo District by 87%.   Keywords: farmer’s share, marketing channels, marketing efficiency, marketing marjin
EFISIENSI PEMASARAN SUSU PASTEURISASI DI CV. CITA NASIONAL KABUPATEN SEMARANG Parida S.A. Sihombing; T Ekowati; W Sumekar
MEDIAGRO Vol 12, No 1 (2016)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.58 KB) | DOI: 10.31942/mediagro.v12i1.1606

Abstract

The purpose of this research was to analyse the implementation of marketing (distribution pattern, marjin and marketing efficiency) pasteurized milk in CV. Cita Nasional. Research method used case study. Techniques data collection of the research was interview manager of a company with the guidelines the questionnaire. The result of the research showed CV. Cita Nasional used two distribution patterns pasteurized milk. Pasteurized milk pack 150 ml using pattern producer - agents - retailers – consumers and pasteurized milk pack 170 ml using pattern producer – consumers. In a pattern producer - agents - retailers – consumers in 2011 obtained marketing marjin IDR. 1,405/cup, in 2012 was IDR. 1,348/cup and in 2013 was IDR. 1,312/cup. Marketing efficiency pattern producer - agents - retailers – consumers in 2011 was 43.78 %, in 2012 was 46.06 % and in 2013 47.51 %. Marketing marjin in a pattern producer – consumers in 2011 was IDR. 969/cup, in 2012 was IDR. 889/cup and in 2013 was IDR. 871/cup. Marketing efficiency pattern producer – consumers in 2011 was 51.51 %, in 2012 was 55.54 % and in 2013 was 56.4 %.  Keywords: distribution pattern, marjin, marketing efficiency, milk, pasteurized
Co-Authors A Setiadi Parida S.A. Sihombing Puteri Utami Lintang Premisti T Ekowati