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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Masyarakat
Arif Fadilla
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Jasa Pendidikan Terhadap Kepuasan Santri Pondok Pesantren Al-Mushlih Karawang Jihan Nursuci; Arif Fadilla
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.638 KB) | DOI: 10.5281/zenodo.7067631

Abstract

The purpose of this research is to know the relationship between Marketing Mix and service quality. This study aims to determine the effect of the marketing mix and service quality on the satisfaction of the students of the Al-Mushlih Islamic Boarding School, Karawang. The method used in this research is descriptive and verification with a quantitative approach. The sample used in this study was 120 samples with Accidental Sampling sampling technique. The data analysis technique used in this research is using path analysis techniques. The hypothesis testing used is partial and simultaneous hypothesis testing. The results of this study are that there is a relationship between the Education Services Marketing Mix (X1) and the Education Service Quality (X2) has a strong and unidirectional relationship because it has a positive and significant value of 0.763. There is a partial influence of the Education Services Marketing Mix on Consumer Satisfaction of 27.9%. The quality of education services partially on consumer satisfaction is 28.6%. The Marketing Mix of Educational Services and the Quality of Educational Services simultaneously have a positive and significant influence on Consumer Satisfaction. The influence of the marketing mix of educational services and the quality of educational services is 56.5%. This means that the marketing mix of educational services (X1) and the quality of educational services (X2) has a contribution to consumer satisfaction (Y) of 56.5% while the remaining 44.5% is the contribution of other variables (ε) which were not examined.
Menjadikan Kelompok Wanita Tani Lebih Tangguh: Implementasi MFCA dalam Bisnis Berkelanjutan Berbasis Sumber Daya Lokal Anita, Widya Febryari Anita; Indah, Novi Permata; Ratini; Putra, Angga Sanita Putra; Arif Fadilla; Yudi Helfi
Jurnal Pengabdian Masyarakat Vol 6 No 1: September 2025 - Februari 2026
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

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Dua dekade terkhir, perhatian terhadap isu lingkungan hidup telah menjadi perhatian regulasi tingkat internasional. Banyak metode telah dikembangkan untuk mengurangi dampak negatif dari kegiatan bisnis termasuk teknologi Material Flow Cost Accounting (MFCA). Program pengabdian masrakat (PKM) ini bertujuan untuk memberikan pelatihan dan pendampingan prinsip bisnis berkelanjutan dengan menerapkan teknologi MFCA (Material Flow Cost Accounting) untuk KWT Ar Rama. Kegiatan PKM berfokus pada elemen-elemen teknologi, bahan, aliran material, dan akuntansi biaya. Hasilnya kegiatan PKM secara nyata membuktikan MFCA telah berkontribusi pada peningkatan efisiensi produksi, pengurangan limbah, dan non produk untuk KWT Ar Rama. Dampak akhirnya adalah efisiensi dalam penggunaan sumber daya, biaya produksi yang lebih rendah, penurunaan bahkan penghapusan biaya pembuangan limbah dan kualitas produk yang lebih baik.
Risk Perception sebagai Variabel Mediasi: Overconfidence Bias dan Availability Bias terhadap Keputusan Investasi Hanny Novita Khairunnisa; Tiar Lina Situngkir; Arif Fadilla
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2295

Abstract

This study aims to examine the extent to which overconfidence bias and availability bias influence investment decisions, with risk perception serving as an intervening variable, particularly among retail investors in the Greater Jakarta area. A quantitative approach using SEM-PLS analysis was selected as the methodological framework for this study. The findings reveal that both behavioral biases—namely, overconfidence bias and availability bias—have a proven influence on investors’ risk perception. However, there is a significant difference in terms of direct influence on investment decisions: overconfidence bias does not show a significant direct impact, while availability bias and risk perception are proven to significantly influence investment decision-making. This study also confirms the mediating role of risk perception in two distinct patterns. In relation to overconfidence bias, risk perception acts as a full mediator, meaning that the effect of overconfidence bias on investment decisions can only be mediated through risk perception. Meanwhile, in relation to availability bias, risk perception functions only as a partial mediator, meaning that availability bias still has a direct influence on investment decisions outside the mediation pathway. Overall, the results of this study reinforce the idea that risk perception plays a crucial role in shaping and determining the direction of investment decisions.
Co-Authors Anita, Widya Febryari Anita Hanny Novita Khairunnisa I Putu Eka Wijaya Indah, Novi Permata Jihan Nursuci Novi Permata Indah Putra, Angga Sanita Putra Ratini Tiar Lina Situngkir Yudi Helfi