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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat
Arif Fadilla
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Jasa Pendidikan Terhadap Kepuasan Santri Pondok Pesantren Al-Mushlih Karawang Jihan Nursuci; Arif Fadilla
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.638 KB) | DOI: 10.5281/zenodo.7067631

Abstract

The purpose of this research is to know the relationship between Marketing Mix and service quality. This study aims to determine the effect of the marketing mix and service quality on the satisfaction of the students of the Al-Mushlih Islamic Boarding School, Karawang. The method used in this research is descriptive and verification with a quantitative approach. The sample used in this study was 120 samples with Accidental Sampling sampling technique. The data analysis technique used in this research is using path analysis techniques. The hypothesis testing used is partial and simultaneous hypothesis testing. The results of this study are that there is a relationship between the Education Services Marketing Mix (X1) and the Education Service Quality (X2) has a strong and unidirectional relationship because it has a positive and significant value of 0.763. There is a partial influence of the Education Services Marketing Mix on Consumer Satisfaction of 27.9%. The quality of education services partially on consumer satisfaction is 28.6%. The Marketing Mix of Educational Services and the Quality of Educational Services simultaneously have a positive and significant influence on Consumer Satisfaction. The influence of the marketing mix of educational services and the quality of educational services is 56.5%. This means that the marketing mix of educational services (X1) and the quality of educational services (X2) has a contribution to consumer satisfaction (Y) of 56.5% while the remaining 44.5% is the contribution of other variables (ε) which were not examined.
Menjadikan Kelompok Wanita Tani Lebih Tangguh: Implementasi MFCA dalam Bisnis Berkelanjutan Berbasis Sumber Daya Lokal Anita, Widya Febryari Anita; Indah, Novi Permata; Ratini; Putra, Angga Sanita Putra; Arif Fadilla; Yudi Helfi
Jurnal Pengabdian Masyarakat Vol 6 No 1: September 2025 - Februari 2026
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dua dekade terkhir, perhatian terhadap isu lingkungan hidup telah menjadi perhatian regulasi tingkat internasional. Banyak metode telah dikembangkan untuk mengurangi dampak negatif dari kegiatan bisnis termasuk teknologi Material Flow Cost Accounting (MFCA). Program pengabdian masrakat (PKM) ini bertujuan untuk memberikan pelatihan dan pendampingan prinsip bisnis berkelanjutan dengan menerapkan teknologi MFCA (Material Flow Cost Accounting) untuk KWT Ar Rama. Kegiatan PKM berfokus pada elemen-elemen teknologi, bahan, aliran material, dan akuntansi biaya. Hasilnya kegiatan PKM secara nyata membuktikan MFCA telah berkontribusi pada peningkatan efisiensi produksi, pengurangan limbah, dan non produk untuk KWT Ar Rama. Dampak akhirnya adalah efisiensi dalam penggunaan sumber daya, biaya produksi yang lebih rendah, penurunaan bahkan penghapusan biaya pembuangan limbah dan kualitas produk yang lebih baik.
Co-Authors Anita, Widya Febryari Anita I Putu Eka Wijaya Indah, Novi Permata Jihan Nursuci Novi Permata Indah Putra, Angga Sanita Putra Ratini Yudi Helfi