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sri wahyuni
Balai Bahasa Provinsi Jawa Tengah
Aerospace Engineering Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics

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THE REPRESENTATION OF COERSIVE POWER ON THE SMOKING WARNING MESSAGE IN PUBLIC SPACE sri wahyuni
Widyariset Vol 18, No 2 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.261 KB) | DOI: 10.14203/widyariset.18.2.2015.249-258

Abstract

The number of the cigarette smoker in Indonesian is rapidly increasing. Based on that fact, as the authority, government represents his power by issued smoking warning message. The message is set in cigarette packages and other public cigarette advertisements. The language in the message contains warning, irony , and intimidation about the danger of smoking. That language is the representation of coercive power that leads the subordinate doing what the authority said. This study discusses the use and the factor behind the coercive power in the language of smoking warning message. The theory uses in this study is critical discourse analysis, while the method is qualitative descriptive. The result shows there are four types of the representation of coercive power. Those four are warning, prohibition, prohibition along with the intimidation, and irony. 
THE REPRESENTATION OF COERSIVE POWER ON THE SMOKING WARNING MESSAGE IN PUBLIC SPACE sri wahyuni
Widyariset Vol 18, No 2 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.261 KB) | DOI: 10.14203/widyariset.18.2.2015.249-258

Abstract

The number of the cigarette smoker in Indonesian is rapidly increasing. Based on that fact, as the authority, government represents his power by issued smoking warning message. The message is set in cigarette packages and other public cigarette advertisements. The language in the message contains warning, irony , and intimidation about the danger of smoking. That language is the representation of coercive power that leads the subordinate doing what the authority said. This study discusses the use and the factor behind the coercive power in the language of smoking warning message. The theory uses in this study is critical discourse analysis, while the method is qualitative descriptive. The result shows there are four types of the representation of coercive power. Those four are warning, prohibition, prohibition along with the intimidation, and irony. 
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