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All Journal JURNAL MANAJEMEN Journal of Social Sciences and Technology for Community Service
J. Kuleh
Fakultas Ekonomi Universitas Mulawarman
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Library & Information Science Other

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Pengaruh harga, kualitas produk dan citra merek (brand image) terhadap keputusan pembelian mobil toyota kijang innova di samarinda Irmalisa, Irmalisa; Suharno, Suharno; Kuleh, J.
JURNAL MANAJEMEN Vol 8, No 1 (2016)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.466 KB) | DOI: 10.29264/jmmn.v8i1.1184

Abstract

The purpose of this research was to analyze the factors that have influences toward consumers in the making of purchasing decision. The independent variables of this research consist of Price (X1), Product Quality (X2) and Brand Image (X3). The dependent variable is the car purchasing decisions of Toyota Kijang Innova in Samarinda. The sample used in this research consist of 50 respondents that chosen by Accidential Sampling technique.This research employs multiple regressions. The result of multiple regression is as follows Y = 0,240 + 0,128X1 + 0,331X2 + 0,486X3. Based on the F test and t test, the results obtained that the variable price, product quality and brand image has a positive and significant impacton purchasing decisions. In this research obtained the coefficient of determination (R2) as big as 0,797 which means that the model coefficient of determination is good. This indicates that 79,70% of consumer car purchasing decisions of Toyota Kijang Innova in Samarinda influenced by the variation of the three independent variables are the price, product quality and brand image. While the remaining 20,30% is influenced by other variables that not investigated.Keyword: Price, Product Quality, Brand Image, Purchasing Decisions
Perbandingan brand equity produk sabun pembersih wajah merek ponds dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda Christian, Ari K.; Kuleh, J.; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 8, No 2 (2016)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.223 KB) | DOI: 10.29264/jmmn.v8i2.1196

Abstract

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysistechniqueused isdifferent fromthe meantestwithpairedsamples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty.
Pengembangan Produk Unggulan Desa Sebagai Potensi Peningkatan Ekonomi Masyarakat Desa Sidorejo di Kecamatan Penajam, Kabupaten Penajam Paser Utara Indriastuti, Herning; Hudayah, Syarifah; Rahmawati, Rahmawati; Kuleh, J.; Rahmawati, Heni Rahayu; Nugroho, Budi
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1186

Abstract

Sidorejo, adalah desa tranmigrasi dari Jawa gelombang pertama di Kalimantan Timur yang berada di Kabupaten Penajam Paser Utara. Sekarang mempunyai jumlah penduduk 4000 dengan 2.600 atau 70% adalah petani. Desa Sidorejo berhasil memaksimalkan lahan seluas 1 Hektare (Ha) hingga menghasilkan 6,6 ton padi dalam sekali panen dengan luas hamparan sawah 365 Ha. Masalahnya apakah desa Sidorejo mampu memenuhi kapasitas produksi yang besar sebagai support system IKN ? Apakah masyarakat Sidorejo mampu meningkatkan nilai tambah (value added) hasil pertaniannya untuk meningkatkan perekonomian daerah? Pengabdian Masyarakat ini untuk memberikan solusi bagi masalah yang dihadapi masyarakat Sidorejo, yaitu berhubungan dengan lumbung pangan, mengajarkan untuk memberikan nilai tambah bagi perekonomian masyarakat dengan mengembangkan produk unggulan. Solusi yang ditawarkan untuk menyelesaikan permasalahan mitra adalah pengembangan produk unggulan yaitu dengan mengadakan Pelatihan Pengembangan Produk Unggulan seperti cara pembuatan brand, logo dan kemasan, digitalisasi, manajerial, kewirausahaan serta pemasaran.
Co-Authors Ali Djamhuri Ardiyanto, Methodius Asnawati Asnawati Budi Nugroho Christian, Ari K. Herning Indriastuti Irmalisa, Irmalisa Rahmawati, Heni Rahayu Rahmawati, Rahmawati Syarifah Hudayah ZA, Saida Zainurossalamia