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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi
Septylyta Rahmita Putri
Universitas Kusuma Husada Surakarta
Economics, Econometrics & Finance

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The Effect of the Use E-Commerce in the Sales Process on the Interest of Student Entrepreneurs Septylyta Rahmita Putri; Muhammad Husin Nur Muzakki
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11242

Abstract

This research stems from several issues that occur in the world of the digital economy in the use of e-commerce which is currently developing. In this study, we want to know the effect of using e-commerce in the sales process on interest where the research method is directed to determine cause-and-effect relationships based on observations of the effects that occur and look for factors that cause them through the collected data. N 1 Seyegan. The sample in this study requires 100 student respondents to facilitate data processing. From the results of data processing, it was obtained an analysis that the use of e-commerce media in the growing interest in entrepreneurship at SMA N 1 Seyegan had a positive and significant effect. And seeing the sales process is able to foster interest in entrepreneurship among class XII students at SMA N 1 Seyegan has a positive and significant effect.
THE EFFECT OF BRAND IMAGE AND TRUST ON FRESHMEN’S DECISION MAKING Muhammad Husin Nur Muzakki; Septylyta Rahmita Putri
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 1 (2022): April 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i1.14072

Abstract

This study to examine the effect of brand image, trust, and Instagram social media on new student decision making in determining higher education levels.. This study involved 210 new students of Kusuma Husada University Surakarta as subjects in the study. This study uses a Structural Equation Modeling (SEM) approach with AMOS Software as a data analysis and testing tool. The measurement or testing is carried out using four stages of testing, namely using the t test or partial testing of brand image, trust, in decision making with the results of the Sig value below (0.05). This study confirms brand image, and trust was found to have a significant effect on Instagram social media, and finally Instagram social media was found to mediate the influence of brand image and trust on the decision making of new students at Kusuma Husada University Surakarta. This study can be used as a reference by marketing management practitioners in designing alternative strategies to improve brand image and consumer confidence and increase consumer confidence in making decisions in choosing a product or service.
Co-Authors Muzakki, Muhammad Husin Nur