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All Journal Journal of Business Strategy and Execution Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal Research of Social Science, Economics, and Management
Amalia E. Maulana
BINUS University
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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DAMPAK TAYANGAN EKSKLUSIF LIGA INGGRIS TERHADAP BRAND IMAGE ASTRO TV Haris, Adam; Darmadi, Budi; Novyanto, Yusman; Maulana, Amalia E.
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Indonesia is a potential market for TV industry. The existence of pay TV in Indonesia has given an alternative by presenting new and attractive programs. Pay TV also provides more comforts in watching TV with infrequent commercial breaks during the program. However, up till now a hand-full of Pay TV operators still cannot penetrate the potential market in Indonesia despite of their potential development. Each operator advertises their distinctive programs trying to catch customers as many as they can. For example, PT. Direct Vision (Astro TV) bought an exclusive broadcasting right for the English Football League (EFL) during 2007-2008. With this EFL program, Astro TV enjoyed an increase in their new subscriptions. But, this exclusiveness had made the free-to-air TV watchers lose their favorite TV program, and thus caused pros and cons in the society through some controllable and uncontrollable media (consumer generated media). An interesting research question may then arise such as “What are the impacts of the exclusive English Football League program onto the Astro TV Brand?”. This study uses an netnography method, which is a qualitative research method by researching through internet media such as blogs, mailing lists and on-line chattings (Consumer Generated Media). It aims to find insights on how soccer-fans society behave towards the exclusiveness in broadcasting the EFL by Astro TV. Results from the analyses shows and recommends that Astro TV should continue to broadcast the EFL  programs and focus in developing a large potential market in Indonesia.
Pelatihan Komunikasi Daring yang Efektif bagi Anggota Asosiasi Pengusaha Patin UKM Indonesia Maulana Amalia; Irzal Effendi
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 6 No. 3 (2020): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.6.3.260-268

Abstract

Catfish is a reigning top commodity both in the Indonesian market and overseas. Large-scale catfish farming companies have managed to communicate their products well, as evidenced by their effective online communication. However, that is not the case with small and medium-sized catfish farmers. Only some members of Asosiasi Pengusaha Patin/Catfish Indonesia (APCI) have successfully established online communication methods through websites and social media campaigns. This necessitates the rest of the members to be assisted in holding themselves up against tight competition especially in the global market through online communication training. This training program aims to raise awareness, knowledge, and understanding of the importance of small and medium-sized enterprises (SMEs) dabbling in catfish farming and production to display their products online. The methods used in this activity involve formulating initial research, designing the training materials and consultations, preparing the training program, and evaluating the program. This training program is successful in raising the awareness and understanding of the members of APCI and will be useful in further stages of implementation.
DAMPAK TAYANGAN EKSKLUSIF LIGA INGGRIS TERHADAP BRAND IMAGE ASTRO TV Adam Haris; Budi Darmadi; Yusman Novyanto; Amalia E. Maulana
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is a potential market for TV industry. The existence of pay TV in Indonesia has given an alternative by presenting new and attractive programs. Pay TV also provides more comforts in watching TV with infrequent commercial breaks during the program. However, up till now a hand-full of Pay TV operators still cannot penetrate the potential market in Indonesia despite of their potential development. Each operator advertises their distinctive programs trying to catch customers as many as they can. For example, PT. Direct Vision (Astro TV) bought an exclusive broadcasting right for the English Football League (EFL) during 2007-2008. With this EFL program, Astro TV enjoyed an increase in their new subscriptions. But, this exclusiveness had made the free-to-air TV watchers lose their favorite TV program, and thus caused pros and cons in the society through some controllable and uncontrollable media (consumer generated media). An interesting research question may then arise such as “What are the impacts of the exclusive English Football League program onto the Astro TV Brand?”. This study uses an netnography method, which is a qualitative research method by researching through internet media such as blogs, mailing lists and on-line chattings (Consumer Generated Media). It aims to find insights on how soccer-fans society behave towards the exclusiveness in broadcasting the EFL by Astro TV. Results from the analyses shows and recommends that Astro TV should continue to broadcast the EFL  programs and focus in developing a large potential market in Indonesia.
Intelligent Flashcards: A Community-Based Education Tool For Fish Consumption Adoption Purposes Maulana, Amalia
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 4 No. 2 (2020): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.004.2.07

Abstract

The conception of this Intelligent Flashcards originates from an attempt to solve the seven tier-based fish consumption barriers in households through community-based education. The method of learning is done through the use of gamification with intelligent flashcards because it is deemed as the easiest method for someone to understand a problem and obtain the most proper solution to it. Educational activities using Intelligent Flashcards may contribute to government efforts in Public Education. It is particularly crucial in areas where the rate of fish consumption is low, so that barriers to fish adoption/consumption may be mitigated through giving each barrier a suitable solution specific to its context. Card games have always been exciting and generate high engagement rates among participants. Utilizing the Intelligent Flashcard, participants were able to understand difficult concepts easier. This method also brings a more pleasant atmosphere during the learning process. The result of the Intelligent Flashcards trial on housewives from lower to middle socioeconomic backgrounds showed there is an increase in the participants' understanding and knowledge to solve challenges they might face regarding fish consumption at home.
The Impact of Green Skepticism on the Effectiveness of Green Promotion in Driving Green Purchase Behavior in Indonesia Wijaya, Nediva Trisha Kanya; Maulana, Amalia E.
Journal Research of Social Science, Economics, and Management Vol. 5 No. 4 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i4.1174

Abstract

Growing consumer concern about environmental impact has prompted companies to adopt green marketing strategies. However, the rise of green skepticism, often triggered by greenwashing, raises questions about the actual effectiveness of such strategies. This study examines the impact of eco-labels and green advertising on green purchase behavior, with perceived green knowledge as a mediator and green skepticism as a moderator. Drawing from the Persuasion Knowledge Model (PKM) and the Stimulus–Organism–Response (S–O–R) framework, a quantitative survey was conducted with 301 environmentally conscious consumers in Greater Jakarta. Structural equation modeling (PLS-SEM) was used to test the hypotheses. Results show that both eco-labels and green advertising significantly enhance perceived green knowledge, which positively influences green purchase behavior. Interestingly, green skepticism negatively moderates the effect of green advertising on perceived knowledge, but does not weaken the influence of eco-labels—possibly due to their third-party verification. The findings emphasize the importance of credible and transparent green communication. Theoretically, this study extends S–O–R by validating direct stimulus-response pathways. Practically, it guides marketers and policymakers to prioritize substantiated claims over persuasive imagery in green promotions.
Co-Authors Adam Haris Adam Haris Budi Darmadi Budi Darmadi Irzal Effendi Wijaya, Nediva Trisha Kanya Yusman Novyanto Yusman Novyanto