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All Journal Journal of Business Strategy and Execution MABIS: Manajemen dan Bisnis
Ahmad Seiichi Ramadhan
Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT Mas Kemal Rausyan Fikri; Ahmad Seiichi Ramadhan
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate whether the elements of menu design have a significant effect on customer purchase intention in Waroeng Mas Kemal Restaurant, thus providing better comprehension regarding the implementation of menu design elements related to customer purchase intention. The study employs a questionnaire as the main data collection, which addressed the customers who ate at Waroeng Mas Kemal Restaurant within a two month period. The questionnaire contains questions and statements regarding the customers’ general information, as well as their opinion towards the menu design. The gathered data was later analyzed using multiple regressions technique. Purchase intention is affected by menu design variables, in which the menu’s cover design has the highest contribution, followed by font style and description. Meanwhile, pictures and sizes do not have any effect towards customer purchase intention. The study suggests, the restaurant management need to develop better menu design, especially focusing on the menu’s cover design, font style and description in order to increase sales and profits for their restaurant.
THE IMPACT OF INFORMATION INTEGRATION IN THE SUPPLY CHAIN ON FINANCIAL PERFORMANCE Firdaus Alamsjah; Ahmad Seiichi Ramadhan; Andre Kusuma
Journal of Management and Business Vol 11, No 1 (2012): MARCH 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9339.632 KB) | DOI: 10.24123/jmb.v11i1.202

Abstract

Companies in Indonesia are still struggling to improve their intra- and inter-firm integration, and are still in the early stages of such integration. Therefore, this study is to measure and confirm the relation of horizontal information integration within a company's cross functional integration to vertical information integration of the company with their customers and suppliers, and how that affects customer satisfaction and financial performance. We used structural equation modeling (SEM) to investigate supplier and customer integration strategies using a sample of 90 manufacturing, distribution, and retail companies in Indonesia. The respondents from each company were limited to senior managers with functional areas of expertise and responsibility. The research was conducted through a survey questionnaire. The results of the study show 1) a positive direct relationship between integrated information and customer satisfaction, 2) a positive relationship between customer satisfaction and financial performance, and 3) a positive relationship from integrated information through to financial performance. The holistic implementation of information integration strategies in other developing countries can help companies to excel and gain measurable financial performances
Co-Authors Andre Kusuma Firdaus Alamsjah Mas Kemal Rausyan Fikri