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All Journal Journal The Winners
Lisa Aulia
Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
Social Sciences

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Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International Enggal Sriwardiningsih; Lydia Angelia; Lisa Aulia
The Winners Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.608

Abstract

Customer decision the goal of the research is to clarify that to buy product is influenced by four factors; those are culture, social, characterictic individu, and psycology. Analysis was done by consumer behavior theory, consumer buying, decision, validity and reliability tests. The result of the research show that these factors influence strongly, expecially individual factor influence very strong. 
Co-Authors Enggal Sriwardiningsih Lydia Angelia