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Ita Mariza
Bina Nusantara University
Social Sciences

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Pengukuran Kinerja Dengan Balanced Scorecard Ita Mariza
The Winners Vol. 4 No. 2 (2003): The Winners Vol. 4 No. 2 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i2.3815

Abstract

Performance of the company influenced by two factors, internal factors (controllable factors) and external factors (uncontrollable factors). From the internal factors itself consist of  two parts, from managerial skills and financial side. The external factors are politic condition, economics condition, culture, social, etc. To survive in the market the company have to have the competitive advantage, it can be mangerial skills or financial side. So, to improve our ability or advantage or strength, we have to know first the performance of the current condition. There are four perspective in the Balanced scorecard to measure the performance,  financial perspective, customers perspective, internal business, and learning and growth. In this article, will be discuss about the controllable factors only and with Balanced scorecard to measure the performance  of the company.
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