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All Journal Journal The Winners Journal of Economic, Bussines and Accounting (COSTING)
Rini Setiowati
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek Ni Made Adelia Clarita; shannon baladewa zimbalist; Rini Setiowati
The Winners Vol. 21 No. 1 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5873

Abstract

The research aimed to analyze the relationship between religiosity, product involvement, customers’ knowledge toward customers’ attitudes on halal cosmetics, and the relationship between customers’ attitudes on halal cosmetics towards customers’ intention to buy them. The research used a self – administrated questionnaire with close-ended questions. The questionnaire was distributed as pretest to 30 respondents offline. Furthermore, the researchers received answers from 302 respondents out of 350 that were distributed. To assess the relationship between knowledge, involvement, and religiosity, a structural equation modeling technique was used. Data were analyzed using Smart PLS software to test validity and reliability. The findings its show that there is a positive relationship between knowledge, religiosity, and product involvement towards costumers’ attitudes of halal cosmetics on Indonesian Muslim women. Moreover, the results indicate that Muslim women in Indonesia have more positive attitudes and intentions towards halal cosmetic products. The results of the research give implications to the firm in competing for the general and international brands for the halal cosmetic industry.
THE ROLES OF SOCIAL MEDIA MARKETING, LIFESTYLE AND CONSUMER ETHNOCENTRISM IN ENHANCING BRAND AWARENESS AND PURCHASE INTENTION Yanto Marfi; Ayu Wukir Permata; Rini Setiowati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1s3v3877

Abstract

This study examines the influence of social media marketing activities (entertainment, informativeness, trendiness, and interactivity), lifestyle, and consumer ethnocentrism on brand awareness, the effect of brand awareness on purchase intention and the mediating role of brand awareness in the relationship between those factors and consumers purchase intention in the Indonesian skincare market. A quantitative research approach was adopted, using primary data collected from 161 respondents. The proposed hypotheses were tested using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The findings reveal that entertainment, informativeness and trendiness significantly enhance brand awareness, whereas interactivity, lifestyle and consumer ethnocentrism do not exhibit significant effects. Additionally, brand awareness demonstrates a significant impact on purchase intention and serves as an effective mediator between entertainment, informativeness and trendiness and purchase intention. Overall, these results emphasize the strategic value of creating engaging, informative and trend-relevant social media content to strengthen brand awareness and stimulate consumer purchasing behavior within the skincare industry.
Co-Authors Ayu Wukir Permata Ni Made Adelia Clarita shannon baladewa zimbalist Yanto Marfi