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All Journal CommIT (Communication & Information Technology) Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Journal of Applied Engineering and Technological Science (JAETS) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi)
Arta Moro Sundjaja
Bina Nusantara University
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mathematics

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Journal : Binus Business Review

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The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Arta Moro Sundjaja; Ford Lumban Gaol; Sri Bramantoro Abdinagoro; Bahtiar S. Abbas
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

Abstract

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce Arta Moro Sundjaja; Giovanka Savina; Yuli Yuli; Thomas Hardianto
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.6801

Abstract

Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce. The research investigated the determinant factors of loyalty program usage, focusing on the moderating effect of the gamified loyalty program. The research applied a quantitative method using Structural Equation Modeling (SEM) with AMOS. Then, the unit of analysis was the users who played the Lucky Egg. The population size was unknown due to limited access to the e-commerce company, so the sample size was determined using ten times indicators. Around 242 respondents were gathered using convenience sampling. The result confirms that seven hypotheses are accepted, and one hypothesis is rejected. The determinant factors of loyalty program usage are playfulness, affective commitment, and attitude toward loyalty program. The interaction moderation analysis shows that the loyalty program increases loyalty program usage. However, the reward attractiveness does not affect the loyalty program directly and must be mediated by attitude toward the loyalty program. The R2 value of attitude toward loyalty program is 58,3%, and loyalty program usage is 58,5%. The research extends the loyalty program usage model in Indonesian e-commerce, and gamified loyalty program is proven as moderating variable of loyalty program usage.
Determinant Factors of Purchase Intentions at Tokopedia in DKI Jakarta: An Integration of TAM and E-Servqual Dery Remmy Lardo; Nilo Legowo; Arta Moro Sundjaja
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9690

Abstract

The research analyzed the determinant factors for purchase intentions in Tokopedia. The conceptual model was developed based on integration of Technology Acceptance Model (TAM) and e-Servqual. The research defined purchase intention as dependent variable, attitude toward Tokopedia, perceived usefulness, and perceived ease of use as mediating variable, and self-efficacy, trust, and service quality as independent variable. The research design applied a quantitative approach with Structural Equation Modelling (SEM). The data collection used a survey method, and the sampling technique was purposive with Tokopedia users in DKI Jakarta. The sample size was determined by using 17-fold indicators, resulting in 380 respondents. The result shows that attitude affects purchase intention. Then, the determinant factors of attitude are service quality, perceived usefulness, and trust. Self-efficacy also affects perceived usefulness and perceived ease of use. However, self-efficacy does not significantly affect perceived ease of use. The coefficient of determinant of purchase intention, attitude toward Tokopedia, perceived ease of use, and perceived usefulness are 38,9%, 39,2%, 31,9%, and 17,9%. The managerial implication is also discussed using the Importance Performance Map Analysis (IPMA) approach. The Tokopedia management should focus on user experience, service quality, information quality, and data privacy protectionfor further application improvement. The findings contribute to the technology adoption knowledge by extending technology acceptance model with e-Servqual.
Co-Authors Abdinagoro, Sri Bramantoro Andika Pratama Bahtiar S. Abbas Dery Remmy Lardo Ford Lumban Gaol Giovanka Savina Gladys Valentina Arisanto Nilo Legowo Ong Alexander Ang Ricky Adrian Gunawan Sarah Fatimah Thomas Hardianto Veronica Veronica Yudhi Kristianto Yuli Yuli