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All Journal Lingua Cultura
Hendy Reginald Cuaca Dharma
Japanese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III No. 45, Kemanggisan–Palmerah, Jakarta Barat 11480
Languange, Linguistic, Communication & Media

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Representasi Budaya Kawaii dalam Chara-Bentou Hendy Reginald Cuaca Dharma
Lingua Cultura Vol. 9 No. 1 (2015): Lingua Cultura Vol. 9 No. 1
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v9i1.758

Abstract

This research aimed to find the inter-correlation between the factors of chara-bentou trend and the impression of kawaii culture on chara-bentou. By applying descriptive qualitative method, this study explained the factors of chara-bentou trend and the representation of kawaii in chara-bentou. Data were gathered from magazines, books, and questionnaire (field survey). Descriptive analysis was conducted to make interpretation based on the questionnaire given. As a conclusion, the children who have known chara-bentou since their childhood will know the art of food, like the Japanese said, “Eat with your eyes.”
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