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All Journal Lingua Cultura SEEIJ (Social Economics and Ecology International Journal) Lire journal (journal of linguistics and literature
Desi Indrawati
Language Center, School of Computer Science, Bina Nusantara University
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Critical Discourse Analysis on Representation of Racism and Solidarity in Adidas's Tweets Desi Indrawati
Lingua Cultura Vol. 15 No. 1 (2021): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v15i1.7108

Abstract

The research aimed to analyze how Adidas uses Twitter to convey messages about racism and solidarity in its tweets. Methodologically, the research applied a descriptive qualitative study on the representation of racism in Adidas’s tweets involving (1) What are the themes of discourses that represent racism and solidarity in Adidas’s tweets? (2) What is the representation of racism and solidarity in Adidas’s tweets? and (3) What are the meanings of Adidas’s tweets? Twelve tweets from Adidas were collected, coded, analyzed, and described using Critical Discourse Analysis (CDA). It was an effective method for deconstructing the identity of Twitter users to make arguments on the themes exposed during coding. The research findings reveal that the declarative statement and humanitarian as the most themes in Adidas’s tweets are the ones that give straightforward and positive messages to Twitter users and followers. The findings also indicate firm and meaningful tweets for Adidas to speak out against racism and spread solidarity through Twitter. However, those tweets also give the messages about their commitment to always supporting the black community, their black employees, the Asian community, and the Black Lives Matter event to embody valuable and eternal change through solidarity, unity, and commitment against racism.
Penulisan Esai Akademik dan Strategi untuk Lolos Konferensi Internasional Febrina Nadelia; Desi Indrawati; Yella Dezas Perdani
Social Economics and Ecology International Journal (SEEIJ) Vol. 4 No. 1 (2020): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v4i1.7350

Abstract

Academic writing activities for students are to convey ideas, arguments, and be involved in scientific activities. In academic writing, it is always classified by evidence-based arguments, correct word choice, logic, and structure. Although it is sometimes considered wordy, proper academic writing is one that informs, analyzes, and engages readers directly and critically. Moreover, knowing the stages of academic writing and how to write correctly is also needed in writing essays and motivation letters to pass international conferences selection. Every international conference usually demands conference applicants to prepare their essays and motivation letters comprehensively. Therefore, if students are interested in participating in international conferences, they should try to make interesting essays and motivation letters, both in terms of titles, innovations, and solutions that give new colors in the fields they participate. The purpose of this service through the webinar on academic essay writing and strategies for passing the international conference selection is to provide education and knowledge of writing and scientific thinking skills for students and to motivate and expand their insights to participate actively in international conferences by preparing their essays and motivation letters as the requirements for participating in international conferences. Participants who took part in this webinar were 61 students from Bina Nusantara University Bandung Campus, Pasundan University, UNIBI Bandung, and STIEPAR YAPARI Bandung. There are several series of events held in this webinar. The results of this service showed optimism and positive responses from the participants to make proper and structured writing and encourage their urge to participate actively in international conferences with the initial stages of writing essays and motivation letters.
SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT Yuda Suryasa Sjaerodji; Desi Indrawati
Lire Journal (Journal of Linguistics and Literature) Vol 6 No 1 (2022): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory English Department Universitas Bangka Belitung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v6i1.136

Abstract

Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography components of Apple's virtual advertisement on YouTube and to find out the meanings constructed on Apple's virtual advertisement. This research was conducted qualitatively to analyze the semiotic typography components and the meanings constructed in Apple's virtual advertisement on YouTube Apple Channel, Introducing iPad Air — Apple in 2020. In doing so, this research deals with the semiotic analysis of typography suggested by Van Leeuwen (2006). The results of this research show that there were two elements inside, they were verbal and nonverbal signs. According to the elements, those signs may appear in the form of verbal and nonverbal, such as music, sound effect, typeface, anatomy of letters, font size, shape, color, motion (kinetic typography), model, and situation. In addition, those components were proven to have certain meanings that qualify the insight of Apple virtual advertisement depending on the nature of their elements.
Co-Authors Febrina Nadelia Yella Dezas Perdani Yuda Suryasa Sjaerodji