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All Journal CommIT (Communication & Information Technology)
Zulkifli Harahap
Politenik Pariwisata Palembang
Computer Science & IT

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The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism Agus Setiawan; Zulkifli Harahap; Dedy Syamsuar; Yesi Novaria Kunang
CommIT (Communication and Information Technology) Journal Vol. 14 No. 1 (2020): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v14i1.5953

Abstract

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
Co-Authors Agus Setiawan Dedy Syamsuar Yesi Novaria Kunang