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All Journal Jurnal Penelitian Humaniora Jurnal Inspirasi Binsis dan Manajemen
Heppi Marta Cristina
Universitas Negeri Yogyakarta
Arts Humanities Economics, Econometrics & Finance Social Sciences

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COMMUNITY EMPOWERMENT PROGRAM TO INCREASE COMMUNITY INCOME IN SITIMULYO VILLAGE, PIYUNGAN DISTRICT, YOGYAKARTA Heppi Marta Cristina
Jurnal Penelitian Humaniora Vol 21, No 2: Agustus 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/humaniora.v21i2.9222

Abstract

The community empowerment program is a program provided to the community by conducting training to improve human resources and community income through local governments. The purpose of this study was to analyze the community empowerment program that will be implemented to increase community income in the Sitimulyo Village, Piyungan District, Bantul, Yogyakarta. Qualitative research method was used. The number of samples in the study were 30 respondents, data collection techniques used interviews supported by observation as well as secondary data and primary data. The results showed that the community empowerment program with the OVOP approach with training related to activities to increase skills development and entrepreneurship had been carried out by village officials through village community empowerment activities. That the empowerment program through the OVOP approach or One Vilage One Product is a training carried out by the local government, especially village officials with activities to increase community income through skills training and entrepreneurship by participating in the community in a good rated training program that will be given to the community successfully because of the enthusiasm of the invited community in following the training program. Village officials always try to provide any kind of assistance in terms of tools, materials and services for the success of the community empowerment program. This training program will increase community knowledge and skills in making a product by utilizing a variety of local food and so on until it can be produced which can later become an entrepreneur.Community empowerment with the OVOP approach is an empowerment program directed at (1) enabling, namely the creation of a climate capable of encouraging the development of community potential, (2) empowering, namely the potential possessed by the community is further strengthened and (3) protecting the potential of the weak community in all respects balanced protection is needed so that the competition formed runs healthily in an effort to make the community have the ability to run a business so as to increase people's income.
Pengaruh Strategi Produk, Harga dan Pomosi Terhadap Kepuasan Pelanggan Heppi Marta Cristina; Marwanti Marwanti
Jurnal Inspirasi Bisnis dan Manajemen Vol 3, No 1 (2019): JUNI 2019
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.609 KB) | DOI: 10.33603/jibm.v3i1.2082

Abstract

Abstract: This study aims to analyze the effect of product strategy, price, promotion on customer satisfaction. The research method used in this study is a quantitative research method. the population in this study was Letuce Catering Yogyakarta consumers with the number of samples taken for this study were 30 respondents. The sample selection uses total sampling. The method of analysis uses multiple linear regression. The results of this study indicate that partially the Product Strategy has a positive and significant effect on customer satisfaction. Price Strategy does not have a positive and significant effect on customer satisfaction. Promotion Strategy has a positive and significant effect on customer satisfaction. Simultaneously product strategy, price, promotion have a positive and significant effect on customer satisfaction. Keyword: Price; Product; Promotion; Customer satisfaction. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh strategi produk, harga, promosi terhadap kepuasan pelanggann. Metode penelitian yang digunakan dalam penelitian ini adalah meotde penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Letuce Catering Yogyakarta dengan jumlah sampel yang diambil untuk penelitian ini adalah sebanyak 30 responden. Pemilihan sampel menggunakan total sampling. Metode analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa secara parsial Strategi Produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Strategi Harga tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Strategi Promosi berpengaruh positif dan signifikan terhadap kepuasan pelamggan. Secara simultan strategi produk, harga, promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan.  Kata Kunci: Harga; Produk; Promosi; Kepuasan Pelanggan.
Co-Authors Marwanti