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All Journal Agrointek Jurnal Ilmiah Teknik Industri
Sarika Zuhri
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Industrial & Manufacturing Engineering

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Analisis Loyalitas Pelanggan Industri Jasa Pengiriman Menggunakan Structural Equation Modeling Sarika Zuhri; Andriansyah Andriansyah; Didi Asmadi; Siti Khajar
Jurnal Ilmiah Teknik Industri Vol. 15, No. 2, Desember 2016
Publisher : Department of Industrial Engineering Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v15i2.2558

Abstract

Customer loyalty is important for both product and service industries. A loyal customer keeps using the company’s product and services. For a shipping service company, retaining existing customers in order to remain faithful will certainly be very crucial. This study was to determine relationship between variables affecting customer loyalty at PT. Pos Indonesia-Banda Aceh, a shipping service industry. The research used Structural Equation Modeling (SEM) and with samples of 153 questionnaires obtained through a non-probability sampling technique. By using AMOS software, it can be concluded that the perceived quality does affect customer satisfaction, perceived value has influence on the customer satisfaction, the customer satisfaction is influential to trust and the trust itself has positive influence on customer loyalty.
Perancangan green packaging pada produk air minum dalam kemasan (AMDK) menggunakan metode conjoint analysis Ilyas Ilyas; Sarika Zuhri; Didi Asmadi; Fajri Maulida
AGROINTEK Vol 17, No 4 (2023)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v17i4.16579

Abstract

Bottled Drinking Water is the  everyday primary need of living things. This product produces a lot of waste, so an alternative is needed to minimize the amount of waste of the product with eco friendly packaging (green packaging). The consumers' assessments are needed to see how green packaging fit their preferences. This study uses Conjoint Analysis as method with 100 respondents in total. Based on the first stage of questionnaire distribution, there are 27 stimulus cards consist of 10 attributes and 32 levels that will be assessed by respondents at the second stage. The results of consumers' preferences show that color is the attribute which influence consumers' desicions the most in noticing bottled drinking water using green packaging with the highest utility value of 13.58 %. The results also showed that the 20th stimulus card was the most representative card of respondents' preferences with utility value of 0.158. Attributes, levels, and utility values selected on this card are green color of 0.003, ergonomic packaging design of 0.029, complete product information of 0.027, packaging technology using recyclable material (biodegradable formula) of 0.025, packaging material from coconut fiber (cocofibre) of 0.015, straw material from paper of 0.006, low prices of 0.035, brand availability of 0.004, packaging in 220 ml size of 0.008 and the beautiful earth as logo (graphic design) of 0.006. The results of this research was expected to be a reference for the latest green packaging design according to Sustainable Development Goals (SDGs) concept.
Co-Authors andriansyah, andriansyah Didi Asmadi Fajri Maulida Ilyas Ilyas Siti Khajar