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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Ilmu Lingkungan Jurnal Optimasi Sistem Industri Jurnal Ilmiah Teknik Industri
Hasrini Sari
INSTITUT TEKNOLOGI BANDUNG
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

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Perancangan Strategi Pemasaran Galeri Investasi Berdasarkan Faktor-faktor yang Mempengaruhi Intensi Investor untuk Berinvestasi Hasrini Sari; Muhammad Rifky Adi Pradana
Jurnal Ilmiah Teknik Industri Vol. 17, No. 2, Desember 2018
Publisher : Department of Industrial Engineering Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v17i2.5887

Abstract

Investment gallery is a three parties collaboration, between IDX, securities company, and university that aims to increase the number of investors, especially from the civitas academica. However, in the past year, more than 50% Investment galleries failed to meet the growing investor target. Therefore, it is necessary to redesign an investment gallery that is more oriented to the wants and needs of investors and potential investors. through investment galleries and their intention to reinvest. Factors are generated through literature studies and interviews to customers and management of IDX and results in 12 factors. These factors were measured by 32 indicators and tested using an online and offline questionnaire of 193 respondents from 7 best investment galleries in Indonesia. The data obtained is processed by using factor analysis so as to form 5 factors: perceived image, customer experience, benefit, facilities, and response time. These results are then processed to see the relationship of each factor to the intention to re-invest. Based on multiple linear regression analysis, only 4 factors have significant effect, which are perceived image, benefit, facilities, and customer experience. The results of the study were then used to develop an investment gallery marketing strategy.
Perancangan Pesan untuk Meningkatkan Intensi Perilaku Hemat dalam Menggunakan Air Hasrini Sari; Ratna Dewi Gantini
Jurnal Ilmu Lingkungan Vol 17, No 2 (2019): Agustus 2019
Publisher : School of Postgraduate Studies, Diponegoro Univer

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.265 KB) | DOI: 10.14710/jil.17.2.231-238

Abstract

Ketersediaan potensi air bersih di Indonesia menurun, sehingga kontribusi dari semua pihak diperlukan untuk mengatasi masalah ini. Salah satunya adalah dengan mendorong perilaku hemat air dari penggunanya melalui pemaparan pengetahuan atau pemahaman tentang kondisi ketersediaan air dan kualitas air di masa sekarang dan di masa depan. Upaya mendorong orang untuk menggunakan air secara bijak dapat dilakukan dengan menyampaikan pesan yang dirancang dengan baik. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pesan yang efektif untuk mendorong masyarakat menjadi lebih hemat dalam menggunakan air dengan mengadopsi Hierarchy of Effect Model dan metode anchor.Pesan akan mempengaruhi penerima secara bertahap mulai dari aspek kognitif, afektif dan niat. Sementara anchordigunakan dalam pesan untuk menciptakan keadaan pikiran yang diinginkan untuk meningkatkan efektivitas pesan yang disampaikan. Metode penelitian yang digunakan adalah desain eksperimen. Dalam penelitian pendahuluan, ditemukan bahwa stimulus yang mengandung isi pesan yang memberikan efek takut memiliki tingkat yang signifikan dalam mempengaruhi intensi partisipan. Eksperimen pertama dari penelitian utama membuktikan hubungan hirarkis antara aspek kognitif, afektif dan intensi. Eksperimen kedua dari penelitian tersebut menemukan bahwa jenis konten pesan yang dapat meningkatkan niat masyarakat untuk menggunakan air dengan bijaksana adalah jenis konten pesan yang menimbulkan efek takut terhadap konsekuensi dari penggunaan air yang berlebihan. 
PERANCANGAN STRATEGI PENINGKATAN KETERLIBATAN PELANGGAN DI MEDIA SOSIAL Hasrini Sari; Nofina Fatharani Lumembang Arso; Aditya Parama Setiaboedi
J@ti Undip: Jurnal Teknik Industri Vol 17, No 1 (2022): Januari 2022
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.344 KB) | DOI: 10.14710/jati.1.1.13-21

Abstract

Membangun kesadaran merek di benak konsumen merupakan langkah pertama yang dapat dilakukan oleh usaha baru untuk membangun citra yang baik di benak konsumen. Salah satu cara yang dapat dilakukan untuk mewujudkan kesadaran merek adalah melalui penyebaran informasi secara elektronik (electronic Word-of-Mouth, e-WoM) di media sosial. Instagram merupakan media yang tepat untuk mengamati fenomena penyebaran e-WoM untuk menentukan variabel apa saja yang mendorong seseorang dalam memberikan pendapat mengenai suatu merek. Penelitian ini menggunakan delapan variabel yang dapat mempengaruhi seseorang untuk menyebarkan e-WOM. Pengumpulan data menggunakan instrumen kuesioner yang disebarkan secara daring melalui Instagram. Berdasarkan hasil analisis ditemukan bahwa keinginan membantu orang lain dari kelompok orang yang pernah memberikan pendapat lebih tinggi daripada kelompok orang yang belum pernah memberikan pendapatnya. Analisis faktor digunakan untuk menentukan faktor yang akan dijadikan dasar rancangan strategi untuk memudahkan perumusan strategi pemasaran. Indikator dengan nilai tertinggi menggambarkan keinginan dari pelanggan untuk membantu pelanggan lain dengan cara membagikan pengalaman baik. Selanjutnya dilakukan perancangan post Instagram dengan konten edukatif interaktif. Konten tersebut diuji dengan menggunakan survei singkat dan pemetaan heatmap menggunakan eye tracker. Hasil pengujian menunjukkan bahwa rancangan post usulan membuat audiens lebih fokus untuk membaca konten dan meningkatkan intensi audiens untuk memberikan pendapat.
Eye Tracking-based Analysis of Customer Interest on The Effectiveness of Eco-friendly Product Advertising Content Ghalda Khairunnisa; Hasrini Sari
Jurnal Optimasi Sistem Industri Vol. 22 No. 2 (2023): Published in December 2023
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/josi.v22.n2.p153-164.2023

Abstract

Amid the escalating environmental crisis that has prompted consumers to adopt eco-friendly lifestyles, the popularity of eco-friendly personal care products is increasing significantly. Nevertheless, marketing these products presents challenges that include inadequate product information, perceived unaffordable prices, and relatively low consumer trust. These challenges present an opportunity for the marketing field to increase consumer interest, particularly through advertising, an important medium for disseminating product information. Recognizing the importance of advertising components in influencing consumer preferences, this study uses eye-tracking to identify critical elements in promoting eco-friendly personal care products. The components examined include information on environmental and personal benefits, the presence or absence of price information, and the presentation of an environmental label (logo and text) in advertising. Each of the 43 participants is confronted with eight carefully crafted advertising stimuli. The results of the study highlight the significant influence of clear benefits and price information on consumer preferences, while indicating that eco-label display does not have a significant impact on consumer preference. This research is intended to serve as a source of actionable marketing strategies and is intended to help promote eco-friendly products and increase consumer interest through targeted and effective advertising.
Eye Tracking-based Analysis of Customer Interest on The Effectiveness of Eco-friendly Product Advertising Content Ghalda Khairunnisa; Hasrini Sari
Jurnal Optimasi Sistem Industri Vol. 22 No. 2 (2023): Published in December 2023
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.568 KB) | DOI: 10.25077/josi.v22.n2.p153-164.2023

Abstract

Amid the escalating environmental crisis that has prompted consumers to adopt eco-friendly lifestyles, the popularity of eco-friendly personal care products is increasing significantly. Nevertheless, marketing these products presents challenges that include inadequate product information, perceived unaffordable prices, and relatively low consumer trust. These challenges present an opportunity for the marketing field to increase consumer interest, particularly through advertising, an important medium for disseminating product information. Recognizing the importance of advertising components in influencing consumer preferences, this study uses eye-tracking to identify critical elements in promoting eco-friendly personal care products. The components examined include information on environmental and personal benefits, the presence or absence of price information, and the presentation of an environmental label (logo and text) in advertising. Each of the 43 participants is confronted with eight carefully crafted advertising stimuli. The results of the study highlight the significant influence of clear benefits and price information on consumer preferences, while indicating that eco-label display does not have a significant impact on consumer preference. This research is intended to serve as a source of actionable marketing strategies and is intended to help promote eco-friendly products and increase consumer interest through targeted and effective advertising.
Co-Authors Aditya Parama Setiaboedi Ghalda Khairunnisa Muhammad Rifky Adi Pradana Nofina Fatharani Lumembang Arso Ratna Dewi Gantini