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All Journal Kajian Linguistik dan Sastra
Rowanne Marie R Maxilom
University of San Carlos, Philippines
Arts Humanities Education Languange, Linguistic, Communication & Media Other

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PRE-SEQUENCES AND SPEECH ACTS IN CEBUANO RADIO HEALTH COMMERCIALS IN CEBU CITY Ceska Marie R Apalla; Keeshia Joy S San Juan; Rowanne Marie R Maxilom
Kajian Linguistik dan Sastra Vol 2, No 2 (2017)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.924 KB) | DOI: 10.23917/kls.v2i2.6731

Abstract

This research attempted to identify and analyze the Cebuano-Bisaya radio health commercials using Schegloff’s (2007) framework on pre-sequences with the support of Yule’s (1996) speech act theory. Thirty (30) Cebuano-Bisaya radio health commercials were gathered from two selected radio stations. The results revealed that representatives were the most dominant function in speech acts that reflected in pre-sequences specifically with pre-offers and pre-announcements through  drama  and  testimonial  categories  which  are  often  used  in  medicinal product  commercials.  In  advertising  strategies,  Cebuano-Bisaya  commercials use  Representatives  and  Expressive  as  persuasive  devices  in  addressing  the advertisers’ intended  message  to  the  target  audience.  Also,  Cebuano-Bisaya commercials used Representatives and Expressive as an appeal to suggest an intention for the listener to buy advertised products.Keywords: Cebuano, commercial, health, pre-sequences, radio, speech acts
Co-Authors Ceska Marie R Apalla Keeshia Joy S San Juan