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All Journal Kajian Linguistik dan Sastra
Djatmika Djatmika
English Department, Faculty of Arts, Sebelas Maret University of Surakarta
Arts Humanities Education Languange, Linguistic, Communication & Media Other

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DOWNTONERS IN JOURNALISTIC ARTICLES Djatmika Djatmika
Kajian Linguistik dan Sastra Vol 21, No 1 (2009)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (29.567 KB) | DOI: 10.23917/kls.v21i1.4391

Abstract

The paper discusses the exploitation of euphemistic expressions in printed mediato soften words or phrases considered to be vulgar or profane or negative. Severaltexts from The Jakarta Post were taken as the data source and all expressions in suchtexts downtoning the other negative ones were taken as the data for the analysis.The results show that the softening expressions in the forms of euphemistic expressions are created through two types of process, namely semantic shift and metaphorical transfer. Meanwhile, the motive behind the usage of the expressions is only one, i.e. because of the fear of causing psychic pain to the other participant(s). Having seen the types of and the motive behind of the euphemistic expressions exploited in journalistic articles, the writer as well as the readers of such texts can expectedly understand the message accommodated by the texts easily.Keywords: downtoner, euphemism, expressions, journalism, texts.
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