Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan
Bahtiar Rifai
Alumnus Fakultas Ekonomi Universitas Diponegoro Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS INDUSTRIROKOK KRETEK DI INDONESIA TAHUN 1976 - 2001 Purbayu Budi Santosa; Bahtiar Rifai
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 6, No 2 (2005) : JEP Desember 2005
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v6i2.4003

Abstract

This research found that there is a positive significant relationship between concentration ratio and performance in cigarette industry but there is a negative no significant relationship between advertising behavioral and performance. These findings rather different to common SCP theory, especially in advertising behavioral and performance. The rationale behind these findings is advertising behavioral was not used as a product differentiation strategy or as a barrier to entry but as to increase concentration ratio. Anticigarette campaign in live style advertising supports this rationale. Another finding was a negative significant relationship between capital and performance. This finding completed labor-performance relationship argument with capital-performance relationship. However, the negative sign implicitly supported labor-intensive argument.
Co-Authors Purbayu Budi Santosa