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Investigating Roles of Self-Efficacy on Mobile Games Adoption in Indonesia Putu Adi Putra Arimbawa; Mardhatillah Shanti; Febby Candra Pratama
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.22809

Abstract

The gaming industry has become one of the most promising markets, and playing a game is also has been considered as the best leisure and entertainment activities in the last few decades. Understanding how consumers within the market behave is important to decide the best marketing strategy to be applied to achieve a competitive advantage in the market. Technology Acceptance Model (TAM) has been widely used to examine the adoption of technology and/or information system-related products. This study's main purpose is to investigate player’s intention to play games on a mobile platform in Indonesia. We predict self-efficacy as the keys determinant factor that could affect player’s adoption of mobile games. Data calculation conducted by utilizing SmartPLS 3.2. The finding of this study proved that self-efficacy is a strong determinant of players’ mobile game adoption. Besides, we found interesting results in which perceived ease of use and attitude toward use did not have a significant direct effect on players’ intention to play mobile games. Theoretically, this study provides an integrated conceptual model to explain the role of self-efficacy on mobile game adoption. Strategically, this study results could help mobile game marketers to build the best marketing strategy for their targeted players.
Upcycling Fabric Waste for Home Decoration by Implementing Islamic Art Approach Andi Pramono; Tiara Ika Widia Primadani; Yudhistya Ayu Kusumawati; Bambang Kartono Kurniawan; Febby Candra Pratama
Journal of Islamic Architecture Vol 7, No 2 (2022): Journal of Islamic Architecture
Publisher : Department of Architecture, Faculty of Science and Technology, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jia.v7i2.15795

Abstract

Humanity's activities cause the destruction that occurs in the world as a caliphate, as stated in Surah Ar-Rum (30), verse 41 of the Quran. One of the products that might harm the ecosystem is waste. Various countries, including the Indonesian Government, have competed with numerous initiatives and policies to save environmental sustainability. The author of this study provided training on how to conserve the environment by processing trash, particularly fabric waste. Bina Nusantara University's community development initiative invites numerous assisted MSMEs to participate in a waste management training session. Participants are instructed on how to transform fabric waste into useful interior products. The techniques conducted start from joining fabric waste with patchwork, quilting, and applique connection techniques. From the connection results, the product's value can be increased again by adding a digital screen printing technique. Islamic Art is one of the many motifs that can be used. Implementing Islamic geometric patterns and floral, vegetal, and calligraphy designs on interior accessories are some examples of Islamic art motifs. Apart from being able to decorate the interior of the home, particularly by giving it an Islamic feel, the objective of creating this product is to conserve the environment through upcycling technology.
Creating an environmentally responsible business: Evaluating, designing and prioritizing strategies Febby Candra Pratama; Robertus Tang Herman
Journal of Innovation in Business and Economics Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v6i02.24355

Abstract

Business organizations are constantly seeking ways to gain a competitive edge, and one approach is to develop effective strategies. To this end, this study aimed to identify internal and external factors that affect a company's performance and to formulate alternative strategies that could ensure its sustainability. The research focused on PT. Kastara Group Indonesia operates in the wholesale trade of coconut, coffee, and fish. To analyze the company's current position, the researchers employed Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) in a case study. Based on the IE Matrix analysis results, the company requires a strategy for growth and development. The QSPM method was used to evaluate and compare alternative strategies. The results suggest that the company's strength lies in its ability to transform its business model digitally by creating dedicated platforms for wholesalers, which can reduce the length of the supply chain and expand the market.