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Dea Farahdiba
Universitas Sebelas Maret, Surakarta, Indonesia
Decision Sciences, Operations Research & Management Education

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Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions Dea Farahdiba
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.32513

Abstract

Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on food shopping intentions. Design/Methods/Approach: The data was obtained through a survey of 117 followers of one of the five favorite food vlogger accounts of the Indonesian people based on a survey conducted by CNBC Indonesia (2020) and who have shopped for food products at least three times in the last six months. Data analysis is performed using the Structural Equation Model- Partial Least Square (SEM-PLS) to test the suitability of the hypothesized model. Findings: The findings of this study suggest that food stall owners can consider choosing celebrities or ambassadors to have their products reviewed to attract wider consumers. Originality: This study explores the attractiveness of celebrities on social media, especially YouTube, which can influence the purchase intention of their followers and the role of parasocial interaction and credibility in these interactions and results. Practical/Policy implication: The results of this study indicate that company management pays attention to who is right to promote their products. Influencers who will be used as promotional materials must also be in line with the products produced by the company so that there is no mistake in getting a wider consumer.
Determinants of Entrepreneurial Intentions: Evidence from Undergraduate Students Ika Nurul Qamari; Siti Aulia Azizah; Dea Farahdiba
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.36537

Abstract

Objective: This study aims to investigate the determinants of entrepreneurial intentions among undergraduate students. Design/Methods/Approach: The data was collected through a questionnaire survey from 210 undergraduate students who have obtained entrepreneurial subjects based on the purposive sampling technique. The validity and reliability test results prove that all variable indicators met the requirements for the research instrument. The analysis was conducted using multiple linear regression analysis through IBM SPSS 22 software. Findings: The results show that self-efficacy, motivation, risk-taking tendency, entrepreneurial education, and advancement in information technology accelerate students' entrepreneurial intention. Originality: This study explores the theory of reasoned action by using entrepreneurial intentions as the dependent variable. Practical/Policy implication (optional): This study demonstrates that entrepreneurial education and student motivation are significant predictors of entrepreneurial intentions. Therefore, institutions must develop courses emphasizing soft and hard abilities to encourage entrepreneurial intentions. In addition, risk-taking leads to entrepreneurial aspirations through real-world experiences, which should be incorporated into the curriculum for entrepreneurship education.
Factors Influencing Creative Employees: An Integration of Transformational Leadership Theory in The Case of Start-ups Employees in Indonesia Dea Farahdiba; Nasmah Maleta Sekar Mahirah; Putri Angelique Nabila Maengkom
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.38680

Abstract

Objective: In today's competitive business environment, a start-up must attract and retain employees with a high level of creativity. The effects of intrinsic motivation, dimensions of transformational leadership, and personal factors on employee creativity are investigated”the physical space of the workplace as a moderator between the transformative leadership and inventiveness dimensions. Design/Methods/Approach: This study employs a quantitative strategy using the Partial Least Squares (PLS) method for data analysis with the assistance of SmartPLS. Based on the findings, we know that 101 employees of Indonesian start-ups with a shorter history of employment than a year participated in this study. Findings: Inspiring motivation, idealized influence, intellectual stimulation, and personal consideration were all found to increase employees' inventiveness. However, results did not improve when the physical work environment was moderated between the four dependent variables: inspirational motivation, idealized influence, intellectual stimulation, and individual consideration of employees' creativity. Originality: A leader's idealized influence and intellectual stimulation on their employees is the dimension of transformational leadership used in this study. Practical/Policy implication: This study's significance is that it contributes new knowledge to the literature on the factors that affect employee creativity in Indonesia. Moreover, they can provide valuable input for company management to boost employee creativity by inspiring further development.
Co-Authors Ika Nurul Qamari Nasmah Maleta Sekar Mahirah Putri Angelique Nabila Maengkom Siti Aulia Azizah